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eBook

Manage Staffing Smarter

Using Traffic Monitoring to Improve Labour Management and Drive Bottom Line Results Effective labour management starts with accurate shopper traffic monitoring. Ensuring the proper amount of labour, skill sets required and tasks to be performed during specific times throughout a day can have a profound impact on the success or failure of an individual location. When considered...

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Location-Based Analytics

Improving Customer Engagement with Location-Based Analytics How well do you engage with your customers across multiple channels? Ask most retailers if they know how many people visited their website and they will probably have a reasonably detailed grasp of who visited, what they did while on the site and if the visitor became a buyer. Ask...

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Store Analytics: Internal Benchmarking

Adjust Marketing or Operations based on Traffic Counting and Conversion Data When retailers begin using traffic, there are several important questions that need to be answered: Which are my top performing stores? Where do I have the most opportunity for improvement? What should my target conversion rate be? Where should I focus my marketing efforts? The...

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