European Shopper Trends Report Q3 2018 – Thank You!
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Shopping centre data analytics – quick wins from counting at store level
Europe’s shopping centres bring joy to millions of consumers. From the adventure-oriented Puerto Venecia in Spain, to the cool ambience of Kanyon in Istanbul, these are places where shopping and sociability go hand in hand. It’s a competitive market though, and mall owners and operators know they must constantly raise the bar to retain vital...
Black Friday 2018: Traffic predictions across Europe
As Black Friday morphs into ‘Black November’ across much of Europe, the traffic pattern into stores is changing, our data illustrates. The chaotic one-off surge of Black Friday shoppers witnessed in 2014 is no longer a characteristic of this pivotal campaign season. However, most European countries can expect to see traffic uplifts against the average...
Store events: That’s Retailtainment!
Soaring temperatures across Europe this summer prompted some intriguing retail plays. K-Supermarket in Finland, for example, invited 100 customers to spend the night at its air-conditioned store in Helsinki to escape the heat. Consumers needing to cool down and get away from the muggy nights were invited to stay overnight at the store, and to...
5 steps to successful Christmas peak planning with retail traffic data
Christmas is coming, but are you operationally ready for action? The pressure is on for European retailers to drive sales growth during this vital annual shopping peak. From Black Friday to New Year’s Day, there’s a massive opportunity to attract and convert store visitors, and failure to do so amounts to make-or-break for many retailers....
MAPIC 2018 explores ‘physical in the age of digital’
Each November the retail property industry gathers in Cannes for MAPIC, the leading international retail real estate event. This year the giant show will run from 14th to 16th November, with a conference agenda designed to tackle the biggest issue facing retail today: Physical in the age of digital. Nathalie Depetro, Director of MAPIC says...
Spooky and saintly – what to expect of Halloween and All Saints Day traffic in 2018
In many European countries, Halloween is now the third biggest retail event of the year behind Christmas and Easter. The growing popularity of this spooky seasonal celebration provides monster opportunities for retailers in many countries. However, in some European countries, All Saints Day has a bigger impact on shopper behaviour. So, which countries tend to...
(RG) Manage Staffing Smarter – Thank You!
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