Store-y telling: why stores are retailers’ biggest media assets
Online titan Amazon has rolled out many initiatives and services that are influencing how the retail world operates, but in winning the rights to broadcast live coverage of English Premier League football in 2018 it has highlighted its position as a media player too. Viewing oneself as a media company should be the new norm...
Five quick wins with interior analytics
Brick and mortar retailers have never been hungrier for customer behaviour insight. Rather than opening new stores, many recognise the need to maximise revenue within each existing store by using space efficiently and engagingly. Knowing what will convert browsers into buyers once they’re through the door can be incredibly powerful. This is where interior analytics...
Pushing the boundaries: What next for retail traffic analytics?
“Omni-channel is the new norm for large and small retail players,” pronounced Doug Gurr, Amazon’s UK country manager. Delivering the British Retail Consortium’s Annual Lecture in 2018, Gurr was characteristically upbeat about what the future holds for retail. He urged the British retail sector to plan carefully for change, embracing the opportunities – and he...
All day and all of the night: shopping malls’ new mantra
The boundaries around retail and entertainment are merging, highlighted in particular by the changing look and feel of retail malls around the globe. Shopping malls are fast becoming experience centres – defined just as much by their dining facilities, cinemas, leisure activities and music venue capability, as they are by their traditional retail offering. For...
EuroCIS 2019: Innovations for our times – and the future
EuroCIS is Europe’s principal trade fair for retail technology. This year’s agenda focuses on the urgent necessity for retailers to move with the times, keep pace with changing consumer demand, and innovate or get left behind. Here at ShopperTrak we’ve long advocated technology as a driving force for the future, and we’re delighted to be...
ShopperTrak’s Market Intelligence tool: In 2019, data insight is everything
Last November we launched our global Market Intelligence tool, which gives unparalleled insights into shopper traffic trends. This year we’re on a mission to help retailers and shopping centres tap into this rich data resource, and significantly boost performance in their enterprises. Below we provide a few ideas about how businesses can benefit from the...
Mobile phone stores: Charging up shopper interest with traffic analytics
Mobile phone stores across Europe face changing customer expectations so are looking for inventive ways to drive traffic and conversions in the brick and mortar space. Prospects are good for sales of mobile phones in Europe in the coming years, according to industry estimates. Revenue in the European mobile phones sector was worth a massive...
Winter sales 2019: Peak shopping days in Europe
As the dust settles on Christmas 2018, European retailers’ thoughts are turning to the Winter Sales season. With traffic data insight it’s easier to plan for the busiest times in stores, enticing customers with eye-catching discounts, but also delivering customer comfort and service excellence when it matters. Staff scheduling – tailored to predicted peaks and...