ResourcesTrends

GLOBAL RETAIL TRAFFIC TRENDS DATA

ShopperTrak’s Global Retail Traffic Index – the pioneering
barometer of consumer footfall.

Australia Retail Statistics

Australian shopper traffic dipped -3.6% Year-on-Year for July, and Month-on-Month traffic was also down after strong growth in June.

Although retail sales have seen growth in April, May and June, household consumption looks uncertain, meaning retailers must focus on value and great service to attract shoppers. The Reserve Bank of Australia (RBA) announced in its July monetary policy statement, that household consumption, of which retail sales accounts for around 30%, remained the chief area of concern. In Q1 household consumption grew by just 0.3%, adding a smaller-than-usual 0.2 percentage points to quarterly GDP. That reflected near-flat growth in retail sales as well as soft spending on services, said the RBA.

Busiest Day   Friday 13th July

Slowest Day   Tuesday 24th July

Sources: Trading Economics, Business Insider

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-9.20.3
July
2018
-4.4-3.6
June
2018
6.3-3.7
May
2018
-9.9-0.8
April
2018
11.62.6
March
2018
-2.1-6.5
February
2018
19.70.7
January
2018
-42.5-10.7
December
2017
53.2-1.7
November
2017
4.60.1
October
2017
-6.4-2.5
September
2017
7.0-6.0
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
February
2018
19.70.70.4-2.3
January
2018
-42.5-10.70.31.8
December
2017
53.2-1.70.33.6
November
2017
4.60.10.2-1.7
October
2017
-6.4-2.50.23.6
September
2017
7.0-6.00.12.5

China Retail Statistics

Chinese New Year on February 16th will have caused a traffic drop as millions of Chinese enjoyed family reunions and overseas trips on this ‘spring holiday’, rather than shopping locally. Preparations for this in late January probably contribute to the MoM traffic drop, while the YoY traffic dip can be attributed to the fact that 2017 Chinese New Year fell in late January, with February 2017 benefiting from people spending their red packet money.

China is expected to see retail sales of consumer goods expand about 10% to exceed 40 trillion yuan ($US 6.38 trillion) this year, according to a report from China Council for the Promotion of International Trade.

Sources: Reuters, ChinaOrg

 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
Points
August
2018
0.00.0
July
2018
0.00.0
June
2018
0.00.0
May
2018
0.30.0
April
2018
0.7-0.4
March
2018
0.7-1.4
February
2018
0.81.4
January
2018
0.71.1
December
2017
6.00.8
November
2017
0.8-2.1
October
2017
0.73.5
September
2017
0.80.0
 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
Points
#REF!#REF!
February
2018
0.81.40.61.2
January
2018
0.71.10.50.6
December
2017
6.00.80.50.3
November
2017
0.8-2.10.50.0
October
2017
0.73.50.50.1
September
2017
0.80.00.50.4

France Retail Statistics

With Europe’s July heatwave causing disruption to normal shopping activities in many sectors, French stores saw traffic down -5.9% Year-on-Year, despite the summer sales kicking off. Unlikely to match June’s bumper Month-on-Month traffic growth, the July MoM figure was also down (-11.6%).

The outlook is positive. The French consumer confidence indicator remained steady in July 2018, unchanged from the previous month’s 21-month low and slightly below market expectations of 98. Consumers were slightly less worried about unemployment, and were less pessimistic about their expected personal situation, and saving capacity, says Trading Economics.

Busiest Day   Saturday 7th July

Slowest Day   Monday 2nd July  

Sources: The Local, Trading Economics

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
4.22.4
July
2018
-11.6-5.9
June
2018
10.3-2.4
May
2018
13.0-1.8
April
2018
-12.6-4.7
March
2018
-2.4-1.1
February
2018
-8.5-2.1
January
2018
-30.6-6.7
December
2017
23.5-5.9
November
2017
20.20.7
October
2017
-5.3-5.5
September
2017
17.32.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-8.5-2.10.0-0.7
January
2018
-30.6-6.70.6-3.7
December
2017
23.5-5.9-1.20.4
November
2017
20.20.72.85.7
October
2017
-5.3-5.5-1.13.2
September
2017
17.32.72.6-2.5

Germany Retail Statistics

Germany also sweltered in heat in July which may have kept shoppers away from high streets and contributed to drops in both Year-on-Year (-10.6%) and Month-on-Month (-8.7%) traffic. July is the main holiday month for Germans, meaning stores are typically quiet.

However, on the upside, German retailers stand to benefit in the coming months from robust world trade, investment in business and a booming labour market. The pressure is on for H2 retail trading to make up for lost ground in H1.

Busiest Day   Saturday 21st July

Slowest Day   Sunday 22nd July

Sources: OECD, DW.com

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
7.7-1.0
July
2018
-8.7-10.6
June
2018
9.9-2.5
May
2018
-3.9-15.2
April
2018
-14.7-16.9
March
2018
-6.8-1.2
February
2018
-3.8-2.4
January
2018
-12.8-4.5
December
2017
6.8-1.5
November
2017
29.4-6.3
October
2017
-26.1-14.4
September
2017
40.04.9
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-3.8-2.40.0-1.0
January
2018
-12.8-4.50.01.7
December
2017
6.8-1.5-1.0-1.9
November
2017
29.4-6.32.80.5
October
2017
-26.1-14.4-1.57.3
September
2017
40.04.91.00.1

Hong Kong Retail Statistics

Hong Kong’s buoyant economy is providing a welcome boost to retailers, who enjoyed a slight MoM traffic rise of +0.2% in July, while YoY traffic was flat.

According to a PricewaterhouseCoopers report, Hong Kong’s retail sales are expected to grow 8% to HK$484 billion in 2018, with the rebound seen in the last year expected to continue through the rest of this year. The number of Chinese mainland visitors is expected to increase by 12%, reaching a total of 50 million in 2018 – great news for the HK retail sector.

Busiest Day   Friday 27th July

Slowest Day   Sunday 1st July

Sources: The Standard, Reuters

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-6.40.4
July
2018
0.2-1.0
June
2018
3.60.3
May
2018
5.13.9
April
2018
-9.8-0.4
March
2018
-6.0-1.6
February
2018
8.24.0
January
2018
-0.34.5
December
2017
-1.83.5
November
2017
8.02.6
October
2017
2.3-
September
2017
10.63.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-6.40.4
July
2018
0.2-1.0
June
2018
3.60.3
May
2018
5.13.9
April
2018
-9.8-0.4
March
2018
-6.0-1.6
February
2018
8.24.0
January
2018
-0.34.5
December
2017
-1.83.5
November
2017
8.02.6
October
2017
2.3-
September
2017
10.63.7

India Retail Statistics

India’s YoY traffic rose again in July by +0.4% building on June’s growth, although MoM traffic decreased by -5%, leaving the Year to Date figure flat.

Indian shoppers are enjoying the arrival of new international retail brands which is stimulating interest in the physical retail space – for instance Ikea’s first store has just opened in Hyderabad, and Walmart has announced plans for 20 of its ‘Best Price’ cash and carry stores in the next 5 years.

Busiest Day   Sunday 8th July

Slowest Day   Wednesday 25th July

Sources: News 18, CNN Money

 

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-0.23.1
July
2018
-5.00.4
June
2018
6.02.7
May
2018
5.7-4.4
April
2018
1.6-1.0
March
2018
0.52.3
February
2018
-9.2-0.8
January
2018
-5.7-1.5
December
2017
24.6-4.4
November
2017
-8.9-3.8
October
2017
--
September
2017
-6.03.1
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-9.2-0.80.0-3.6
January
2018
-5.7-1.50.01.5
December
2017
24.6-4.40.03.3
November
2017
-8.9-3.8-2.9
October
2017
----0.5
September
2017
-6.03.1-0.8

Ireland Retail Statistics

Sunshine, good levels of inbound tourism and a healthy economy combined to ensure Irish retailers drew the crowds in July. Month-on-Month traffic was up +4.8% while YoY traffic remained flat.

Retail Ireland Director, Thomas Burke, said not all retailers benefited, however: “While many retail categories have been boosted by the long dry spell, other sectors such as department stores, fashion and footwear have reported lower than normal footfall and declining sales in the period, with consumers opting for a trip to the beach or park rather than a day’s shopping in the warm weather.”

Busiest Day   Saturday 28h July

Slowest Day   Monday 2nd July

Sources: Trading Economics, Retail Ireland

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
0.4-0.8
July
2018
4.2-0.3
June
2018
2.6-1.0
May
2018
3.0-3.0
April
2018
6.1-3.2
March
2018
-10.6-7.7
February
2018
-0.7-2.8
January
2018
-28.2-3.8
December
2017
12.11.6
November
2017
11.9-0.1
October
2017
4.6-2.6
September
2017
-3.51.3
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-0.7-2.80.00.3
January
2018
-28.2-3.80.02.3
December
2017
12.11.64.00.9
November
2017
11.9-0.1-0.7-0.4
October
2017
4.6-2.61.40.0
September
2017
-3.51.31.0-5.1

Italy Retail Statistics

June’s MoM traffic decline was reversed in July with a solid +18% MoM rise achieved, driven by the launch of the famous summer sales, and tourist visitor numbers peaking.

Italy was gripped by an extended heatwave in July, and this is likely to be behind the YoY drop of -5.9%, with the government placing 12 cities on ‘red alert’ for heat-related health risks, including Bologna, Florence, Genoa, Milan, Turin, Venice and Verona. As we progress towards autumn, Italian retailers will be reassured that unemployment expectations are good, and consumer confidence is rising.

Busiest Day   Sunday 8th July

Slowest Day   Friday 27nd July

Sources: Italy Explained, Trading Economics

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-6.32.7
July
2018
18.0-5.9
June
2018
-0.9-0.4
May
2018
1.4-1.7
April
2018
-1.9-6.3
March
2018
-6.36.1
February
2018
0.8-0.7
January
2018
-24.8-12.6
December
2017
16.52.7
November
2017
5.60.9
October
2017
-6.6-8.8
September
2017
15.54.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
0.8-0.70.0-1.7
January
2018
-24.8-12.6-0.20.2
December
2017
16.52.70.83.0
November
2017
5.60.9-1.0-0.7
October
2017
-6.6-8.80.6-3.1
September
2017
15.54.70.012.3

Japan Retail Statistics

Extreme heat, closely followed by torrential rain, flooding and landslides in parts of Japan have affected normal shopping activities in July. Japanese retailers suffered a -5.4% decline in Year-on-Year traffic, however MoM, a 1.1% uplift was achieved, building on June’s weak comparable.

The economy is recovering steadily in Japan, with domestic demand the main driver of growth. Private consumption, which accounts for about 60% of the economy, was the biggest contributor, rising 0.7% on brisk demand for cars and home appliances, data from the Mizuho Research Institute showed. What’s more, retailers are likely to have benefitted from increases in bonuses in July, said Atsushi Takeda, chief economist at Itochu Corp, quoted in a Bloomberg report.

Sources: BBC, Bloomberg, JapanTimes

 

 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
August
2018
0.00.0
July
2018
0.00.0
June
2018
0.00.0
May
2018
0.00.7
April
2018
4.6-1.0
March
2018
2.20.4
February
2018
3.3-0.7
January
2018
5.20.4
December
2017
5.90.0
November
2017
4.60.1
October
2017
3.40.1
September
2017
3.50.4
 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
#REF!#REF!
February
2018
3.3-0.70.00.1
January
2018
5.20.4-6.60.4
December
2017
5.90.02.90.2
November
2017
4.60.10.50.7
October
2017
3.40.10.50.0
September
2017
3.50.42.10.0

Poland Retail Statistics

Record-low unemployment and healthy wage growth in Poland should assist retailers in H2 2018. However, July proved tough due to the oppressive heatwave and Sunday trading restrictions introduced at the start of this year, hitting 2018 YoY traffic comparisons generally.

Traffic was down -6.8% Year-on-Year in Polish stores, with MoM footfall also negative at -2.1%, giving a Year-to-Date traffic figure of -3.2%. Also, July is a key holiday month, with most Polish families travelling away or abroad rather than going shopping.

Busiest Day   Monday 16th July

Slowest Day   Sunday 15th July

Sources: Trading Economics, Reuters, Poland Radio

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
2.3-3.3
July
2018
-2.1-6.8
June
2018
2.7-4.2
May
2018
9.42.2
April
2018
-15.8-2.1
March
2018
-8.4-5.1
February
2018
20.3-2.6
January
2018
5.4-2.7
December
2017
-15.8-6.7
November
2017
-11.2-4.6
October
2017
3.7-2.8
September
2017
13.22.4
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
20.3-2.60.00.2
January
2018
5.4-2.70.22.2
December
2017
-15.8-6.71.65.0
November
2017
-11.2-4.60.2-2.4
October
2017
3.7-2.80.8-3.1
September
2017
13.22.4-0.74.7

Portugal Retail Statistics

Portugal YoY footfall growth for the half year (+0.5%) has been tempered by a -3.2% drop in traffic in July. Extreme summer temperatures are the most likely cause of quiet shops, when compared to 2017.

Once normal weather conditions resume, there’s every chance retailers will bounce back in the coming months, as Portugal currently enjoys high consumer confidence and a robust labour market, as well as ongoing growth opportunities in tourism.

Busiest Day   Sunday 15th July

Slowest Day   Thursday 5th July

Sources: The Economist, Trading Economics, BBC

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
3.9-2.3
July
2018
8.4-3.2
June
2018
-2.9-0.8
May
2018
2.4-0.3
April
2018
1.7-2.9
March
2018
-2.0-0.3
February
2018
-12.80.5
January
2018
-8.46.4
December
2017
20.14.2
November
2017
2.32.2
October
2017
-7.9-2.1
September
2017
-3.20.5
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-12.80.50.02.2
January
2018
-8.46.40.4-1.3
December
2017
20.14.23.8-5.4
November
2017
2.32.2-2.0-0.9
October
2017
-7.9-2.11.14.7
September
2017
-3.20.5-1.2-0.8

Spain Retail Statistics

Although Spain’s Year-on-Year traffic was down -2.3% in July, retailers clocked up a huge +16.1% Month-on-Month uplift. The start of summer sales, seasonal festivals and mass arrival of tourists could be behind this hike in traffic for the month, on the back of a quiet June in stores.

Retailers will be hoping strong August tourism will keep this momentum going, to carry them into autumn and beyond.

Busiest Day   Thursday 5th July

Slowest Day   Monday 9th July

Sources: The Local

 

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-3.01.4
July
2018
16.1-2.3
June
2018
-2.7-3.5
May
2018
1.7-0.8
April
2018
-0.9-1.8
March
2018
-1.8-0.4
February
2018
-25.81.0
January
2018
6.8-0.3
December
2017
19.36.3
November
2017
7.01.7
October
2017
-4.3-3.2
September
2017
-3.41.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-25.81.00.00.2
January
2018
6.8-0.3-0.83.4
December
2017
19.36.31.81.9
November
2017
7.01.7-1.8-3.1
October
2017
-4.3-3.20.6-2.0
September
2017
-3.41.70.9-2.4

Switzerland Retail Statistics

Switzerland was the only European country in our sample to generate a traffic uplift (+0.1% YoY), although Month-on-Month traffic was down -5.5% following a strong June in stores.

Credit Suisse has forecast that retail sales will rise by 0.3% this year in Switzerland, thanks to increased domestic spending and ongoing economic growth. The Swiss unemployment rate for July 2018 was 2.4%, unchanged from the previous month, and the lowest level since September 2008, which should fuel a healthy Q3 for Swiss retailers.

Busiest Day   Saturday 7th July

Slowest Day   Thursday 26h July

Sources: Trading Economics

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-0.4-0.2
July
2018
-5.50.1
June
2018
3.1-2.5
May
2018
-9.6-4.4
April
2018
2.00.9
March
2018
-2.33.4
February
2018
0.71.2
January
2018
-14.1-6.0
December
2017
5.62.8
November
2017
12.3-0.7
October
2017
1.5-5.9
September
2017
9.60.8
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
0.71.20.00.4
January
2018
-14.1-6.0-0.4-
December
2017
5.62.81.9-
November
2017
12.3-0.7-1.2-
October
2017
1.5-5.90.53.0
September
2017
9.60.80.31.6

UK Retail Statistics

UK retail traffic improved +2.2% Month-on-Month in July, but Year-on-Year traffic was down -4%, with hot weather blamed for distracting shoppers.

Helen Dickinson, Chief Executive of the British Retail Consortium, said the July heat kept shoppers focussed on eating, drinking and keeping cool, but overheated Brits were less likely to spend days browsing new clothing, furniture or homeware ranges. UK retailers are advised to now focus on autumn promotions, and the build-up to peak trading.

Sources: KPMG

Busiest Day   Saturday 28th July

Slowest Day   Sunday 29th July  

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
2.1-2.8
July
2018
2.2-4.0
June
2018
2.7-2.6
May
2018
-3.5-2.6
April
2018
2.1-1.5
March
2018
-1.8-7.2
February
2018
0.4-2.2
January
2018
-22.5-3.1
December
2017
14.7-3.7
November
2017
6.1-2.3
October
2017
2.1-4.0
September
2017
0.2-1.9
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
0.4-2.20.0-0.3
January
2018
-22.5-3.10.10.5
December
2017
14.7-3.7-1.42.1
November
2017
6.1-2.33.2-0.5
October
2017
2.1-4.0-0.8-2.3
September
2017
0.2-1.9-2.85.2
 Retail Sales
MONTH ON MONTH
% change
Consumer Sentiment
MONTH ON MONTH
Points
August
2018
0.00.0
July
2018
0.00.0
June
2018
0.00.0
May
2018
0.0-0.8
April
2018
0.0-2.6
March
2018
0.81.7
February
2018
0.14.0
January
2018
0.7-3.2
December
2017
0.2-2.6
November
2017
--
October
2017
0.1-2.9
September
2017
1.3-1.7
 Retail Sales
MONTH ON MONTH
% change
Consumer Sentiment
MONTH ON MONTH
Points
#REF!#REF!
February
2018
0.14.00.00.2
January
2018
0.7-3.20.00.5
December
2017
0.2-2.60.00.2
November
2017
----
October
2017
0.1-2.9-0.10.1
September
2017
1.3-1.7-0.20.6