ResourcesTrends

GLOBAL RETAIL TRAFFIC TRENDS DATA

ShopperTrak’s Global Retail Traffic Index – the pioneering
barometer of consumer footfall.

Australia Retail Statistics

With May’s annual budget announcement behind them, Australian consumers hit the stores in June.

Traffic was up +6.3% Month-on-Month, most likely due to prudence the month before the budget announcement, and then with lower taxes announced, Australians felt entitled to shop. Retailers are set to benefit from the second stage of the penalty rate reduction which took place on the weekend of 1st July, reducing the pay cost for Sundays and public holidays. It is hoped more jobs will be created as a result of the change.

Busiest Day   Saturday 30th June  

Slowest Day   Monday 4th June

Sources: Australian Retail Association, WA today, www.budget.gov.au

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
6.3-3.7
May
2018
-9.9-0.8
April
2018
11.62.6
March
2018
-2.1-6.5
February
2018
19.70.7
January
2018
-42.5-10.7
December
2017
53.2-1.7
November
2017
4.60.1
October
2017
-6.4-2.5
September
2017
7.0-6.0
August
2017
-12.8-4.3
July
2017
-4.4-2.8
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
December
2017
53.2-1.70.33.6
November
2017
4.60.10.2-1.7
October
2017
-6.4-2.50.23.6
September
2017
7.0-6.00.12.5
August
2017
-12.8-4.30.02.5
July
2017
-4.4-2.80.00.4

China Retail Statistics

Chinese New Year on February 16th will have caused a traffic drop as millions of Chinese enjoyed family reunions and overseas trips on this ‘spring holiday’, rather than shopping locally. Preparations for this in late January probably contribute to the MoM traffic drop, while the YoY traffic dip can be attributed to the fact that 2017 Chinese New Year fell in late January, with February 2017 benefiting from people spending their red packet money.

China is expected to see retail sales of consumer goods expand about 10% to exceed 40 trillion yuan ($US 6.38 trillion) this year, according to a report from China Council for the Promotion of International Trade.

Sources: Reuters, ChinaOrg

 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
Points
June
2018
--
May
2018
0.3-
April
2018
0.7-0.4
March
2018
0.7-1.4
February
2018
0.81.4
January
2018
0.71.1
December
2017
6.00.8
November
2017
0.8-2.1
October
2017
0.73.5
September
2017
0.80.0
August
2017
0.81.1
July
2017
7.80.9
 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
Points
#REF!#REF!
December
2017
6.00.80.50.3
November
2017
0.8-2.10.50.0
October
2017
0.73.50.50.1
September
2017
0.80.00.50.4
August
2017
0.81.10.50.4
July
2017
7.80.90.81.4

France Retail Statistics

Stores across France enjoyed a Month-on-Month boost of +10.3% this June, hot on the heels of May’s healthy MoM uplift. Good weather was a big factor, with store traffic also benefiting from Father’s Day (16th June), Eid al-Fitr and World Cup preparation shopping.

However, the wider economic picture suggests retailers must work hard to attract shoppers over the summer. The consumer confidence indicator produced by the National Institute of Statistics and Economic Studies (INSEE) decreased to the lowest point in nearly two years in June, reflecting French households’ long-term financial pressures.

Busiest Day   Wednesday 27th June

Slowest Day   Sunday 10th June  

Sources: Country Economy

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
10.3-2.4
May
2018
13.0-1.8
April
2018
-12.6-4.7
March
2018
-2.4-1.1
February
2018
-8.5-2.1
January
2018
-30.6-6.7
December
2017
23.5-5.9
November
2017
20.20.7
October
2017
-5.3-5.5
September
2017
17.32.7
August
2017
-4.3-2.5
July
2017
-8.31.5
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
23.5-5.9-1.20.4
November
2017
20.20.72.85.7
October
2017
-5.3-5.5-1.13.2
September
2017
17.32.72.6-2.5
August
2017
-4.3-2.50.0-6.8
July
2017
-8.31.5-0.6-2.9

Germany Retail Statistics

Significant Month-on-Month traffic growth for German retailers in June (+10.3%) was inevitable following May’s shopper drop-off due to a plethora of bank holidays falling within that month. Year-on-Year traffic slipped by -2.5%.

There’s plenty for retailers to be positive about as we head into summer, particularly the liberalisation of business opening for Sundays and holidays across much of Germany. Economic growth is projected to remain solid, backed by robust world trade, investment and a booming labour market. Consumption growth has slowed somewhat, as higher inflation has curbed real wage growth.

Busiest Day   Saturday 2nd June

Slowest Day   Sunday 3rd June

Sources: OECD, Global Retail News

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
9.9-2.5
May
2018
-3.9-15.2
April
2018
-14.7-16.9
March
2018
-6.8-1.2
February
2018
-3.8-2.4
January
2018
-12.8-4.5
December
2017
6.8-1.5
November
2017
29.4-6.3
October
2017
-26.1-14.4
September
2017
40.04.9
August
2017
-2.8-1.4
July
2017
-0.4-4.8
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
6.8-1.5-1.0-1.9
November
2017
29.4-6.32.80.5
October
2017
-26.1-14.4-1.57.3
September
2017
40.04.91.00.1
August
2017
-2.8-1.4-0.1-1.3
July
2017
-0.4-4.8-0.52.7

Hong Kong Retail Statistics

June is a low season travel month for Hong Kong, yet stores achieved a small (+0.3%) YoY rise in shopper footfall, and an impressive +3.6% MoM improvement, reflecting the buoyant economy.

Tourism, record-low unemployment and more expansive government spending, should keep total consumption growth robust in the next quarter, says Focus Economics, which is encouraging news for the Hong Kong retail community.

Busiest Day   Friday 8th June

Slowest Day   Sunday 3rd June

Sources: Focus Economics Reuters

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
3.60.3
May
2018
5.13.9
April
2018
-9.8-0.4
March
2018
-6.0-1.6
February
2018
8.24.0
January
2018
-0.34.5
December
2017
-1.83.5
November
2017
8.02.6
October
2017
2.3-
September
2017
10.63.7
August
2017
-7.71.4
July
2017
1.54.1
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
3.60.3
May
2018
5.13.9
April
2018
-9.8-0.4
March
2018
-6.0-1.6
February
2018
8.24.0
January
2018
-0.34.5
December
2017
-1.83.5
November
2017
8.02.6
October
2017
2.3-
September
2017
10.63.7
August
2017
-7.71.4
July
2017
1.54.1

India Retail Statistics

India was the star footfall performer for June with Month-on-Month traffic up for the fourth consecutive month (+6%) and YoY growth up +2.7%. However Year-to-Date traffic is flat.

India’s retail sector is becoming more organised, professional and profitable, says Quartz India, and stores are in a good position to meet the needs of changing demographics, and rising per capita income. Growth in retail traffic is expected to continue as the ever-burgeoning middle-classes enjoy newly opened stores and shopping centres.

Busiest Day   Sunday 17th June

Slowest Day   Tuesday 29th May

Sources: Quartz India IBEF

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
6.02.7
May
2018
5.7-4.4
April
2018
1.6-1.0
March
2018
0.52.3
February
2018
-9.2-0.8
January
2018
-5.7-1.5
December
2017
24.6-4.4
November
2017
-8.9-3.8
October
2017
--
September
2017
-6.03.1
August
2017
-2.8-1.0
July
2017
-2.7-1.8
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
24.6-4.4-3.3
November
2017
-8.9-3.8-2.9
October
2017
----0.5
September
2017
-6.03.1-0.8
August
2017
-2.8-1.0-3.5
July
2017
-2.7-1.8--1.1

Ireland Retail Statistics

Father’s Day and warm, sunny weather brought out the shoppers in Ireland, generating a +2.4% MoM traffic uplift, although YoY traffic was down -2%.

Ireland’s seasonally adjusted unemployment rate declined to 5.1% in June, giving the country its lowest jobless rate since October 2007, which is encouraging news for retailers as we head into H2.

Busiest Day   Saturday 16h June

Slowest Day   Sunday 24th June

Sources: Trading Economics, Retail Ireland

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
2.6-1.0
May
2018
3.0-3.0
April
2018
6.1-3.2
March
2018
-10.6-7.7
February
2018
-0.7-2.8
January
2018
-28.2-3.8
December
2017
12.11.6
November
2017
11.9-0.1
October
2017
4.6-2.6
September
2017
-3.51.3
August
2017
0.4-0.1
July
2017
2.1-0.5
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
12.11.64.00.9
November
2017
11.9-0.1-0.7-0.4
October
2017
4.6-2.61.40.0
September
2017
-3.51.31.0-5.1
August
2017
0.4-0.1-1.04.8
July
2017
2.1-0.50.20.0

Italy Retail Statistics

Political instability and low consumer confidence continue to impact Italian retailing, with traffic in negative territory this June, and Year-to-Date traffic down for H1 by -3%.

The outlook is improving, however. In June, Italy’s consumer confidence index recorded a much-needed increase, rising to the highest levels since the beginning of the year, while unemployment expectations also improved. Retailers have everything to play for as we enter summer tourist trading in Q3, and Q4 peak beyond.

Busiest Day   Sunday 17th June

Slowest Day   Friday 1st June

Sources: ISTAT

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
-0.9-0.4
May
2018
1.4-1.7
April
2018
-1.9-6.3
March
2018
-6.36.1
February
2018
0.8-0.7
January
2018
-24.8-12.6
December
2017
16.52.7
November
2017
5.60.9
October
2017
-6.6-8.8
September
2017
15.54.7
August
2017
-14.22.2
July
2017
24.91.0
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
16.52.70.83.0
November
2017
5.60.9-1.0-0.7
October
2017
-6.6-8.80.6-3.1
September
2017
15.54.70.012.3
August
2017
-14.22.20.15.1
July
2017
24.91.00.42.0

Japan Retail Statistics

Japanese retailers were unable to improve on May’s big MoM increase, and saw a -10.2% drop for June traffic. Year-on-Year traffic was down by -2.2%, with a particularly inclement rainy season having an impact on shopper activity in late June.

There’s a sunny long-term outlook though, and retailers will be pleased that the Japanese unemployment rate hit its lowest level since 1992 in May.

Sources: Financial Times, Trading Economics

 

 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
June
2018
--
May
2018
-0.7
April
2018
4.6-1.0
March
2018
2.20.4
February
2018
3.3-0.7
January
2018
5.20.4
December
2017
5.90.0
November
2017
4.60.1
October
2017
3.40.1
September
2017
3.50.4
August
2017
3.50.2
July
2017
2.70.2
 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
#REF!#REF!
December
2017
5.90.02.90.2
November
2017
4.60.10.50.7
October
2017
3.40.10.50.0
September
2017
3.50.42.10.0
August
2017
3.50.2-0.80.2
July
2017
2.70.2-0.0

Poland Retail Statistics

Poland’s H1 has proved challenging with a Year-to-Date drop in traffic of -2.5%. It’s likely that inflation has had a significant affect both on consumers and the retail sector.

However, stores achieved a +2.7% Month-on-Month uplift in traffic in June, thanks to  Children’s Day on Friday 1st June, fine weather, and compared to May which had several public holidays when stores were closed. Hopes that the World Cup would stimulate shopping were dashed in mid-June as Poland failed to make it out of the group stage of the competition.

Busiest Day   Friday 1st June

Slowest Day   Sunday 3rd June

Sources: Trading Economics

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
2.7-4.2
May
2018
9.42.2
April
2018
-15.8-2.1
March
2018
-8.4-5.1
February
2018
20.3-2.6
January
2018
5.4-2.7
December
2017
-15.8-6.7
November
2017
-11.2-4.6
October
2017
3.7-2.8
September
2017
13.22.4
August
2017
-1.50.4
July
2017
0.73.2
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
-15.8-6.71.65.0
November
2017
-11.2-4.60.2-2.4
October
2017
3.7-2.80.8-3.1
September
2017
13.22.4-0.74.7
August
2017
-1.50.42.2-2.0
July
2017
0.73.20.30.8

Portugal Retail Statistics

There’s plenty for Portugal to celebrate at the end of H1 as this was the only European country to achieve positive YoY footfall growth for the half year (+0.5%).

Retailers have been enjoying the benefit of high consumer confidence and a robust labour market, plus growth opportunities in tourism. However, the inflation rate rose in June, which will impact stores’ pricing and may encourage consumer caution in the coming months. This could explain the very slight YoY drop in traffic for June (-0.8%).

Busiest Day   Sunday 1st July

Slowest Day   Thursday 14th June

Sources: The Economist, Trading Economics

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
-2.9-0.8
May
2018
2.4-0.3
April
2018
1.7-2.9
March
2018
-2.0-0.3
February
2018
-12.80.5
January
2018
-8.46.4
December
2017
20.14.2
November
2017
2.32.2
October
2017
-7.9-2.1
September
2017
-3.20.5
August
2017
3.0-1.2
July
2017
11.12.1
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
20.14.23.8-5.4
November
2017
2.32.2-2.0-0.9
October
2017
-7.9-2.11.14.7
September
2017
-3.20.5-1.2-0.8
August
2017
3.0-1.2-0.812.8
July
2017
11.12.12.60.2

Spain Retail Statistics

Spain’s Year-to-Date traffic figure was flat at the close of H1, with June traffic down -3.5% Year-on-Year. Consumers could well be waiting for the start of the summer sales before they hit stores.

Retailers will therefore need to put all their efforts into summer trading and the build up to Christmas. Tourism is another opportunity. More than 10 million tourists visited Spain in July 2017, setting an all-time record. For 2018, retailers will be hoping to entice international visitors into stores and covert browsers into buyers, to maximise this big seasonal opportunity.

Busiest Day   Saturday 9h June

Slowest Day   Monday 18th June

Sources: The Local

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
-2.7-3.5
May
2018
1.7-0.8
April
2018
-0.9-1.8
March
2018
-1.8-0.4
February
2018
-25.81.0
January
2018
6.8-0.3
December
2017
19.36.3
November
2017
7.01.7
October
2017
-4.3-3.2
September
2017
-3.41.7
August
2017
-6.6-0.3
July
2017
14.81.5
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
19.36.31.81.9
November
2017
7.01.7-1.8-3.1
October
2017
-4.3-3.20.6-2.0
September
2017
-3.41.70.9-2.4
August
2017
-6.6-0.3-0.70.1
July
2017
14.81.51.01.4

Switzerland Retail Statistics

Switzerland’s traffic recovered in June (+3.1% MoM) following May’s sluggish performance, when three national holidays fell in the month, curbing shopping activity.

Retail recovery in Switzerland is ongoing. Swiss shoppers who flocked to neighbouring Germany, France and Italy to pick up bargains in recent years (triggered by a strong franc following the scrapping in 2015 of a central bank cap against the euro) are expected to spend more money at home in 2018. This has led Credit Suisse to forecast that retail sales will rise by 0.3% this year.

Busiest Day   Saturday 30th June

Slowest Day   Thursday 14th June

Sources:  Reuters, SNBCHF

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
3.1-2.5
May
2018
-9.6-4.4
April
2018
2.00.9
March
2018
-2.33.4
February
2018
0.71.2
January
2018
-14.1-6.0
December
2017
5.62.8
November
2017
12.3-0.7
October
2017
1.5-5.9
September
2017
9.60.8
August
2017
-0.20.3
July
2017
-8.0-1.9
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
5.62.81.9-
November
2017
12.3-0.7-1.2-
October
2017
1.5-5.90.53.0
September
2017
9.60.80.31.6
August
2017
-0.20.3-1.3-3.6
July
2017
-8.0-1.90.53.5

UK Retail Statistics

Record-breaking temperatures in June provided a welcome pick-up to UK retail traffic, up +2.7% Month-on-Month, although Year-on-Year traffic was down -2.6%.

The BRC says non-food categories did particularly well as leisure pursuits, Father’s Day, Eid and the World Cup spurred consumer spending on garden equipment, big screen TVs, summer clothing, beauty products, outdoor toys and gadgets.

Sources: BRC

Busiest Day   Saturday 16th June

Slowest Day   Sunday 24th June  

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
June
2018
2.7-2.6
May
2018
-3.5-2.6
April
2018
2.1-1.5
March
2018
-1.8-7.2
February
2018
0.4-2.2
January
2018
-22.5-3.1
December
2017
14.7-3.7
November
2017
6.1-2.3
October
2017
2.1-4.0
September
2017
0.2-1.9
August
2017
-1.3-2.4
July
2017
4.5-2.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
December
2017
14.7-3.7-1.42.1
November
2017
6.1-2.33.2-0.5
October
2017
2.1-4.0-0.8-2.3
September
2017
0.2-1.9-2.85.2
August
2017
-1.3-2.42.1-27.9
July
2017
4.5-2.70.30.5
 Retail Sales
MONTH ON MONTH
% change
Consumer Sentiment
MONTH ON MONTH
Points
June
2018
--
May
2018
--0.8
April
2018
0.0-2.6
March
2018
0.81.7
February
2018
0.14.0
January
2018
0.7-3.2
December
2017
0.2-2.6
November
2017
--
October
2017
0.1-2.9
September
2017
1.3-1.7
August
2017
-0.53.6
July
2017
0.4-1.7
 Retail Sales
MONTH ON MONTH
% change
Consumer Sentiment
MONTH ON MONTH
Points
#REF!#REF!
December
2017
0.2-2.60.00.2
November
2017
----
October
2017
0.1-2.9-0.10.1
September
2017
1.3-1.7-0.20.6
August
2017
-0.53.60.10.4
July
2017
0.4-1.7-0.10.1