• Black Friday & Cyber Monday: our global retail footfall predictions

    On Friday 27th November, millions of retailers will kick off their Christmas campaigns in earnest, with the launch of their Black Friday promotions. This day of heavy discounting has spread across the world like wildfire in recent years, as has its online sister event, Cyber Monday, which this year will take place on 30th November.

    To see how these events will impact retail businesses globally, we’ve crunched some exclusive footfall data, to bring you our Black Friday and Cyber Monday consumer traffic predictions for 2015:

    UK forecast: a welcome boost for bricks-and-mortar

    Retail sales were slow in the UK during October, and industry experts believe this is because consumers are holding out for Black Friday and Cyber Monday deals.

    Analysis of previous footfall data would certainly support this prediction. Black Friday has only been a phenomenon in the country since 2013, when there was a marked ….

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  • FootFall analysis: Will Diwali cast a glowing light on the retail industry?

    Hindus, Jains and Sikhs across the world are preparing for one of the biggest events in Indian culture – Diwali, the festival of lights – on November 11th, honouring Lakshmi, the goddess of wealth.

    The festival has a number of traditions, which include huge fireworks displays, decorating houses with lights, and exchanging gifts such as sweets and dried fruits; all of which can have a potentially positive impact on the retail industry.

    To investigate the relationship between Diwali and consumer activity, we carried out footfall analysis in two key regions – India and the UK – and uncovered some interesting insights.

    Diwali can fall anytime between mid-late October and early November, which means the day of the week on which celebrations are held varies from year-to-year. For example, in 2013 it fell on a Sunday (3rd November), but the following year it took place on a Thursday (23rd October).

    This ….

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