• Retail2020: The Changing Face of Retail

    It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels.

    This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But the specifics of what it all means for retailers, and how their future businesses will look, is gradually becoming clearer.

    There is a drive within the sector to increase productivity, enhance store experiences, and to attract and retain the best staff for a new digitally-influenced shopping world. It’s an exciting process and one which presents huge opportunities for the sector.

    Journey to better jobs

    ShopperTrak joined the who’s who of the retail industry at the

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  • NRF 2015: stores still reign, but retailers need to up their game (WATCH OUR VIDEO)

    The majority of consumers still want to shop in-store, but bringing digital into the bricks and mortar experience is now critical for retailers – that was the fundamental message at NRF’s Big Show 2015.

    Blending shoppers’ love for technology with their desire to visit a store is not a new theme, but the difference at this year’s show was that many retailers are already blurring the online/offline boundaries.

    In fact, just stepping outside NRF into Manhattan provided some innovative examples of digitally enhanced customer experiences; Rebecca Minkoff’s SoHo store has touchscreen mirrors that allow shoppers to scroll through a lookbook, while outfit recognition technology enables these mirrors to display suggested accessories whenever a customer tries something on.

    Even at a less adventurous level, the number ….

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