It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels.
This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But the specifics of what it all means for retailers, and how their future businesses will look, is gradually becoming clearer.
There is a drive within the sector to increase productivity, enhance store experiences, and to attract and retain the best staff for a new digitally-influenced shopping world. It’s an exciting process and one which presents huge opportunities for the sector.