• Irish retailers to benefit from St Patrick’s Day bank holiday traffic boost

    It’s well documented that the Irish love a party. National revelries reach epic proportions on St Patrick’s Day, which this year on falls on Saturday 17th March. It’s also the last day of the Six Nations 2018 rugby championship, in which Ireland has secured victory. With a bank holiday on Monday 19th March, it’s likely that retailers in the Republic of Ireland, and Northern Ireland, will enjoy a major sales opportunity over the long weekend. So when exactly will stores see the most traffic uplift?

     Shamrocks and leprechauns

    St Patrick’s Day is an internationally-recognised celebration of Irish culture, remembering St Patrick, one of Ireland’s patron saints, who ministered Christianity in Ireland during the fifth century.  In modern times there are green-themed street parades and parties around Ireland, with participants typically dressed in green, leprechaun hats and shamrock ….

    Read More
  • Blending data sets takes traffic insight to a new level

    As the retail landscape adapts to ever-changing consumer behaviour, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss. In an exclusive article for Retail Bulletin’s Future of Retail report, Amit Patil, Global Leader of Data Innovation Strategies at Tyco Retail Solutions, explains why this is the case, and how leading retailers are forging ahead with data and insight-driven strategies, thereby making strides toward future-proofing their businesses.

    Traffic gives a picture of true demand

    Knowing how many people have come into a store, how long they stayed, and whether they made purchases is the key to understanding the sales opportunities that a retail business generates day-to-day. Sales data only tells part of the story.

    In his article, ….

    Read More
  • What can retailers learn from Karneval 2018?

    German Karneval goes by several different names — including Fasching, Fastnacht, and Fassenacht. It’s known throughout the world as a giant festival of fun, based on ancient local traditions. The season starts 52 days before Easter and ends with a week-long celebration before Ash Wednesday consisting of parties, fancy dress parades, balls, banquets and general mayhem.

    The Germans call this ‘the fifth season’, which shows how important Karneval is to large parts of the country. And Karneval is big news beyond Germany too – particularly Switzerland, Austria and Luxembourg — where merry-making and street festivities add colour and excitement to city streets on key dates. So as Karneval 2018 reaches its noisy peak, let’s take a look at the power of tradition in local communities, and how physical retail can engage fully and fruitfully in these important social occasions.

    Join the parade

    German retailers are becoming ….

    Read More
  • Les soldes d’hiver and the French art of traffic generation

    The French tradition of holding mega sales throughout January and February — les soldes d’hiver — is a masterclass in traffic generation. The event jazzes up what can often be the gloomiest time of the year, and can give retailers a commercial boost when it’s needed most. Our advice for maximising sales and good sentiment during ‘les soldes’ is to know exactly when the bargain-hunting peaks are coming, and to prepare accordingly.

    In 2018, les soldes run from 10th January to 20th February across France, although dates vary slightly in different parts of the country. Big price reductions are being offered by retailers including Carrefour, Gap, Mango, Gucci, Bon Marché and Lacoste — all of which promote eye-catching campaigns, both online and in store.

    According to Le ….

    Read More
  • ShopperTrak commentary for w/c 11th December

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 50 (11th December 2017 –17th December 2017): 5.2%
    Change for week 50 Year-on-Year: -5.6%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 50 (11th December 2017 –17th December 2017):  6.6%
    Change for week 50 Year-on-Year: -7.1%

    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 5.2% and a -5.6% Year-on-Year decrease. The weekend showed a decrease of -2.5% Year-on-Year. The Year-to-Date trend reports -2.8% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.6%.

    All regions realised a Year-on-Year decrease which could be attributed to the particularly bad weather that was experienced last week. The region to realise the highest decrease was the West Midlands, -13.3%, followed ….

    Read More
  • Retailers, are you ready to sparkle during the last-minute Christmas rush?

    There’s nothing quite like the buzz of stores teeming with shoppers in the days before Christmas. Merrily ringing tills delight retailers, but is enough being done to truly sparkle at peak?

    Peak trading is vital for many retail sectors. The British Retail Consortium reports that 34% of toy sales in the UK take place in the Christmas shopping period, and 45% of total greetings card sales are Christmas-related. ShopperTrak’s retail traffic data reveals there are standout peak days that see the greatest surges in physical shopping activity country-by-country. Much last-minute gift-buying takes place in the week before Christmas Day, and physical stores are considered the safest bet for securing important purchases for loved ones. How can retailers across all sectors maintain standards, and make the best of this last-minute festive shopping bonanza?

    ‘Panic ….

    Read More