• Irish retailers to benefit from St Patrick’s Day bank holiday traffic boost

    When will retailers benefit from St Patrick’s Day?

    It’s well documented that the Irish love a party. National revelries reach epic proportions on St Patrick’s Day, which this year on falls on Saturday 17th March. It’s also the last day of the Six Nations 2018 rugby championship, in which Ireland has secured victory. With a bank holiday on Monday 19th March, it’s likely that retailers in the Republic of Ireland, and Northern Ireland, will enjoy a major sales opportunity over the long weekend. So when exactly will stores see the most traffic uplift?

     Shamrocks and leprechauns

    St Patrick’s Day is an internationally-recognised celebration of Irish culture, remembering St Patrick, one of Ireland’s patron saints, who ministered Christianity in Ireland during the fifth century.  In modern times there are green-themed street parades and parties around Ireland, with participants ….

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  • Blending data sets takes traffic insight to a new level

    As the retail landscape adapts to ever-changing consumer behaviour, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss. In an exclusive article for Retail Bulletin’s Future of Retail report, Amit Patil, Global Leader of Data Innovation Strategies at Tyco Retail Solutions, explains why this is the case, and how leading retailers are forging ahead with data and insight-driven strategies, thereby making strides toward future-proofing their businesses.

    Traffic gives a picture of true demand

    Knowing how many people have come into a store, how long they stayed, and whether they made purchases is the key to understanding the sales opportunities that a retail business generates day-to-day. Sales data only tells part of the story.

    In his article, ….

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  • What can retailers learn from Karneval 2018?

    German Karneval goes by several different names — including Fasching, Fastnacht, and Fassenacht. It’s known throughout the world as a giant festival of fun, based on ancient local traditions. The season starts 52 days before Easter and ends with a week-long celebration before Ash Wednesday consisting of parties, fancy dress parades, balls, banquets and general mayhem.

    The Germans call this ‘the fifth season’, which shows how important Karneval is to large parts of the country. And Karneval is big news beyond Germany too – particularly Switzerland, Austria and Luxembourg — where merry-making and street festivities add colour and excitement to city streets on key dates. So as Karneval 2018 reaches its noisy peak, let’s take a look at the power of tradition in local communities, and how physical retail can engage fully and fruitfully in these important social occasions.

    Join the parade

    German retailers are becoming ….

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  • Les soldes d’hiver and the French art of traffic generation

    The French tradition of holding mega sales throughout January and February — les soldes d’hiver — is a masterclass in traffic generation. The event jazzes up what can often be the gloomiest time of the year, and can give retailers a commercial boost when it’s needed most. Our advice for maximising sales and good sentiment during ‘les soldes’ is to know exactly when the bargain-hunting peaks are coming, and to prepare accordingly.

    In 2018, les soldes run from 10th January to 20th February across France, although dates vary slightly in different parts of the country. Big price reductions are being offered by retailers including Carrefour, Gap, Mango, Gucci, Bon Marché and Lacoste — all of which promote eye-catching campaigns, both online and in store.

    According to Le ….

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  • The advantage of customer insight: discover more with ShopperTrak at EuroShop 2017

    Following the acquisition of ShopperTrak by Tyco Retail Solutions, an unprecedented understanding of in-store shoppers is now available through the combined forces of ShopperTrak and TRS.

    To find out what’s in store, visit our stand at EuroShop 2017, which takes place in Dusseldorf, Germany on 5-9 March.

    Come find us in the Retail Technology section, where we’ll be showcasing our leading-edge people counting solution and analytics platform. Here, you can meet with our experts in person, and engage with a wealth of insightful first-hand demonstrations:

    Traffic Insight Solutions demos:

    • Our Global Index demo uses ShopperTrak’s global traffic data to generate a powerful new index that benchmarks individual store performance against the competition – both across countries and territories and down to ….
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  • 2017 Technology Preview: Exclusive Predictions from 15 Retail Executives

    nick pompa

    Nick Pompa, General Manager, ShopperTrak

    “Tailor in-store operations to improve customer experiences”

    Successful retailers are constantly adapting their in-store practices to address changing consumer behaviour. Looking ahead to 2017, brick-and-mortar retailers — from large-scale department stores to smaller boutiques — will need to use shopper behaviour technologies, including traffic counting, to better understand their consumers and appropriately shape their operations.

    Due to the increased level of competition today’s retailers face — across online and in-store — retail traffic and consumer behaviour technologies offer valuable insights that ….

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