European Shopper Trends Report Q3 2018


Bringing you the latest statistical insight and commentary on consumer behaviour trends from across Europe

Key findings:

  • Europe was swept by a prolonged and destructive heatwave during July and August, so store traffic took a hit in Q3 2018.
  • The Republic of Ireland performed best, as its economy continues to improve, and Irish retailers deliver professional and engaging in-store experiences.
  • Spain, Switzerland and Italy are to be congratulated on solid traffic performances this challenging quarter.
  • The UK is facing Brexit uncertainty and price inflation, while German consumer spending has also been hit by inflation and economic worries.
  • French stores enjoyed a Year-on-Year traffic uplift in August (+2.4%) but July and September were quieter leaving Q3 traffic down -3.5%.