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5 Ways to Enhance Shopping Experience Using Location-Based Analytics

To get shoppers to buy, retailers need to understand their consumers and create a unique and compelling shopping experience. Ask most retailers if they know how many people visited their website and they will probably have a reasonably detailed grasp of who visited, what they did while on the site and if the visitor became...

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Redesigning Retail – part one

Where does bricks-and-mortar fit for the modern shopper? Having survived the retail armageddon that was the rise of ecommerce, bricks-and-mortar has somehow managed to emerge not just alive, but with a fiercely protective sting in its tail. Today, it’s still the place where 90% of purchases take place; the human endpoint to a digitally-driven journey....

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Optimise Your Marketing Spend

The customer journey is constantly evolving. Shoppers are now much more likely to research products and prices without leaving the house. While this level of prior research has seen overall footfall levels decrease, it has led to a corresponding uplift in conversion rates. When shoppers enter a store today, they are much more ready to...

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3 Strategies to Transform the Luxury Experience

How can luxury retailers embrace the recent upturn in fortunes? 3 Strategies to transform the luxury experience using location-based analytics Luxury retailers have always set the standard when it comes to customer service. But just as technology has redefined customers’ shopping experiences, it has also opened up new insights for luxury retailers, who are now using...

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The Internet of Things

The Internet of Things: Revolutionising the Retail Industry Far from just being a buzzword for intelligent household objects, the Internet of Things (or IoT) is completely transforming entire industries – from smart cities to logistics. The retail industry has always led the way when it comes to embracing new technologies so it’s no surprise that we’re...

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Manage Staffing Smarter

Using Traffic Monitoring to Improve Labour Management and Drive Bottom Line Results Effective labour management starts with accurate shopper traffic monitoring. Ensuring the proper amount of labour, skill sets required and tasks to be performed during specific times throughout a day can have a profound impact on the success or failure of an individual location. When considered...

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Location-Based Analytics

Improving Customer Engagement with Location-Based Analytics How well do you engage with your customers across multiple channels? Ask most retailers if they know how many people visited their website and they will probably have a reasonably detailed grasp of who visited, what they did while on the site and if the visitor became a buyer. Ask...

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Store Analytics: Internal Benchmarking

Adjust Marketing or Operations based on Traffic Counting and Conversion Data When retailers begin using traffic, there are several important questions that need to be answered: Which are my top performing stores? Where do I have the most opportunity for improvement? What should my target conversion rate be? Where should I focus my marketing efforts? The...

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