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Optimise Your Marketing Spend

Optimise Your Marketing Spend The customer journey is constantly evolving. Shoppers are now much more likely to research products and prices without leaving the house. While this level of prior research has seen overall footfall levels decrease, it has led to a corresponding uplift in conversion rates. When shoppers enter a store today, they are...

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Luxury Experience

3 Strategies to Transform the Luxury Experience How can luxury retailers embrace the recent upturn in fortunes? 3 Strategies to transform the luxury experience using location-based analytics Luxury retailers have always set the standard when it comes to customer service.But just as technology has redefined customers’ shopping experiences, it has also opened up new insights for...

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Internet of Things

The Internet of Things The Internet of Things: Revolutionising the Retail Industry Far from just being a buzzword for intelligent household objects, the Internet of Things (or IoT) is completely transforming entire industries – from smart cities to logistics. The retail industry has always led the way when it comes to embracing new technologies so it’s...

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Manage Staffing Smarter

Manage Staffing Smarter Using Traffic Monitoring to Improve Labour Management and Drive Bottom Line Results Effective labour management starts with accurate shopper traffic monitoring. Ensuring the proper amount of labour, skill sets required and tasks to be performed during specific times throughout a day can have a profound impact on the success or failure of an individual...

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Location-Based Analytics

Location-Based Analytics Improving Customer Engagement with Location-Based Analytics How well do you engage with your customers across multiple channels? Ask most retailers if they know how many people visited their website and they will probably have a reasonably detailed grasp of who visited, what they did while on the site and if the visitor became a...

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Internal Benchmarking

Store Analytics: Internal Benchmarking Adjust Marketing or Operations based on Traffic Counting and Conversion Data When retailers begin using traffic, there are several important questions that need to be answered: Which are my top performing stores? Where do I have the most opportunity for improvement? What should my target conversion rate be? Where should I focus...

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