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European Shopper Trends report Q4 2017

Welcome to our latest Global Shopper Trends report from ShopperTrak. For the fourth quarter of 2017 we provide key statistical insight into international shopper behaviour across the EMEA region. Traffic dipped into negative territory for the overall EMEA region on Q4 2017 Seven out of the nine featured countries failed to achieve positive Year-on-Year footfall growth Spain...

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Preparing for peak: an analysis of festive retail traffic trends

What’s clear from ShopperTrak data across the past five years, is that the peak trading period, driven by the rising popularity of Black Friday and Cyber Monday, is starting earlier than ever in Europe. It’s also continuing later into the season in many regions, as consumers use the store for last-minute purchases and click-and-collect services....

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APAC Shopper Trends report Q3 2017

Bringing you the latest consumer behaviour trends from across the globe Shopper traffic in the Asia-Pacific region can be considered steady in Q3, with an upbeat outlook for Q4. Although footfall dropped from +0.5% Year-on-Year in Q2 to -0.1% in Q3, generally the region is in good health. Two out of the five countries we...

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European Shopper Trends report Q3 2017

Bringing you the latest consumer behaviour trends from across the globe Welcome to our latest Global Shopper Trends report, which offers key statistical insight into international shopper behaviour during the third quarter of 2017 across Europe. Politically, it’s been a turbulent quarter in the European region: Spain suffering terrorist attacks in Barcelona’s busiest shopping area...

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Understanding the Customer’s In-Store Buying Journey

Retailers undertaking store transformation programmes need to find ways to ensure they are making data-driven decisions based on real-time customer insights. Understanding the behaviour of customers when they are in store is a crucial part of modern retailing, and the tools are now in place to enable this process. Retailers can quickly learn about their...

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A New Store Excellence Scorecard

Today, with thousands of stores and a highly-competitive omnichannel environment, retail is tougher than ever. Margins are tight, customers have digital access to pricing and other information, and rapidly-shifting demographics constantly impact product mix and priorities. Retailers are also going through an unprecedented period of digital transformation that is shifting them from a model they...

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European Shopper Trends report Q2 2017

Bringing you the latest consumer behaviour trends from across the globe Welcome to our latest European Shopper Trends report, which offers key statistical insight into international shopper behaviour during the second quarter of 2017 across the European region. Europe’s retailers experienced a slight overall traffic decline of -0.1% Year-on-Year in Q2 2017. Yet some countries,...

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APAC Shopper Trends report Q2 2017

Shopper traffic in the Asia-Pacific region increased by +0.5% Year-on-Year in Q2 2017, following a strong start to the year, in which shopper traffic grew by +2.9% Year-on-Year during Q1 2017. Three out of the five countries we surveyed experienced encouraging footfall growth, with dips in only Australia and China. Once again, India delivered the...

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