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European Shopper Trends report Q1 2018

Bringing you the latest consumer behaviour trends from across Europe Welcome to ShopperTrak’s latest Shopper Trends report for Europe. Here we provide statistical insight and commentary on international shopper behaviour across key European countries during Q1 of 2018.  The ‘Beast from the East’ brought snow, ice and sub-zero temperatures in February and March, contributing to a -1.8%...

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Leverage Traffic Data to Boost Mall Performance

Mall and shopping centre operators across Europe face a rapidly changing landscape. Traditional anchor stores are leaving, shoppers are visiting less, and changing economics are causing malls to close. However, many malls are being reinvented into destinations that offer exceptional experiences outside of just shopping. Smart mall operators are seizing this opportunity to use traffic...

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How to Improve Store Performance with Traffic Data

Retailers drive profits by optimising the number of store associates in relation to the volume of shoppers. The resulting service level aligns with shopper needs, ensuring each of your stores maximise selling potential. You achieve this by leveraging individual store traffic data to build unique associate schedules that reflect demand. Download this free ebook now...

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European Shopper Trends report Q4 2017

Welcome to our latest Global Shopper Trends report from ShopperTrak. For the fourth quarter of 2017 we provide key statistical insight into international shopper behaviour across the EMEA region. Traffic dipped into negative territory for the overall EMEA region on Q4 2017 Seven out of the nine featured countries failed to achieve positive Year-on-Year footfall growth Spain...

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Preparing for peak: an analysis of festive retail traffic trends

What’s clear from ShopperTrak data across the past five years, is that the peak trading period, driven by the rising popularity of Black Friday and Cyber Monday, is starting earlier than ever in Europe. It’s also continuing later into the season in many regions, as consumers use the store for last-minute purchases and click-and-collect services....

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APAC Shopper Trends report Q3 2017

Bringing you the latest consumer behaviour trends from across the globe Shopper traffic in the Asia-Pacific region can be considered steady in Q3, with an upbeat outlook for Q4. Although footfall dropped from +0.5% Year-on-Year in Q2 to -0.1% in Q3, generally the region is in good health. Two out of the five countries we...

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European Shopper Trends report Q3 2017

Bringing you the latest consumer behaviour trends from across the globe Welcome to our latest Global Shopper Trends report, which offers key statistical insight into international shopper behaviour during the third quarter of 2017 across Europe. Politically, it’s been a turbulent quarter in the European region: Spain suffering terrorist attacks in Barcelona’s busiest shopping area...

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Understanding the Customer’s In-Store Buying Journey

Retailers undertaking store transformation programmes need to find ways to ensure they are making data-driven decisions based on real-time customer insights. Understanding the behaviour of customers when they are in store is a crucial part of modern retailing, and the tools are now in place to enable this process. Retailers can quickly learn about their...

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