New dawn: Middle East retail’s pioneers of customer experience
Middle Eastern consumers adore shopping and love new experiences in malls and stores. What kinds of innovations can they expect in 2019? And how can traffic data help retail businesses in this region meet ever-rising shopper expectations? Fertile market conditions While the Middle East market has seen challenges in recent years, as our recent report...
Get ready for El Carnaval!
Carnival in Spain takes place during the week leading up to Lent, usually around the end of February or early March, and is one of the most vibrant events in the Spanish calendar. Each region of Spain has a slightly different take on the occasion, however there are always colourful parades, rocking parties, and busy...
Store-y telling: why stores are retailers’ biggest media assets
Online titan Amazon has rolled out many initiatives and services that are influencing how the retail world operates, but in winning the rights to broadcast live coverage of English Premier League football in 2018 it has highlighted its position as a media player too. Viewing oneself as a media company should be the new norm...
Five quick wins with interior analytics
Brick and mortar retailers have never been hungrier for customer behaviour insight. Rather than opening new stores, many recognise the need to maximise revenue within each existing store by using space efficiently and engagingly. Knowing what will convert browsers into buyers once they’re through the door can be incredibly powerful. This is where interior analytics...
Pushing the boundaries: What next for retail traffic analytics?
“Omni-channel is the new norm for large and small retail players,” pronounced Doug Gurr, Amazon’s UK country manager. Delivering the British Retail Consortium’s Annual Lecture in 2018, Gurr was characteristically upbeat about what the future holds for retail. He urged the British retail sector to plan carefully for change, embracing the opportunities – and he...
All day and all of the night: shopping malls’ new mantra
The boundaries around retail and entertainment are merging, highlighted in particular by the changing look and feel of retail malls around the globe. Shopping malls are fast becoming experience centres – defined just as much by their dining facilities, cinemas, leisure activities and music venue capability, as they are by their traditional retail offering. For...
EuroCIS 2019: Innovations for our times – and the future
EuroCIS is Europe’s principal trade fair for retail technology. This year’s agenda focuses on the urgent necessity for retailers to move with the times, keep pace with changing consumer demand, and innovate or get left behind. Here at ShopperTrak we’ve long advocated technology as a driving force for the future, and we’re delighted to be...
ShopperTrak’s Market Intelligence tool: In 2019, data insight is everything
Last November we launched our global Market Intelligence tool, which gives unparalleled insights into shopper traffic trends. This year we’re on a mission to help retailers and shopping centres tap into this rich data resource, and significantly boost performance in their enterprises. Below we provide a few ideas about how businesses can benefit from the...