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What does a late Easter mean for European retail traffic?

by ShopperTrak on 04-04-19

This year Good Friday falls on 19th April and Easter Sunday 21st April, making Easter 2019 particularly late in the calendar. Generally, the later Easter falls, the less likelihood of retailers enjoying a boost in average traffic, our data has shown . This means retailers must work harder to win Easter-related sales. For 2019 traffic...

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Apparel stores 2019: Dressed for Gen Z success

by ShopperTrak on 03-04-19

Fashion retail is famously fast-paced and inventive, but the bar is raised even higher in 2019 as a major global generational shift takes place. Demographers predict that during 2019 members of Gen Z (using 2001 as the generational split) will outnumber Millennials as the most populous generation. And the early signs are that Gen Z...

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New dawn: Middle East retail’s pioneers of customer experience

by ShopperTrak on 06-03-19

Middle Eastern consumers adore shopping and love new experiences in malls and stores. What kinds of innovations can they expect in 2019? And how can traffic data help retail businesses in this region meet ever-rising shopper expectations? Fertile market conditions While the Middle East market has seen challenges in recent years, as our recent report...

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Get ready for El Carnaval!

by ShopperTrak on 25-02-19

Carnival in Spain takes place during the week leading up to Lent, usually around the end of February or early March, and is one of the most vibrant events in the Spanish calendar. Each region of Spain has a slightly different take on the occasion, however there are always colourful parades, rocking parties, and busy...

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Store-y telling: why stores are retailers’ biggest media assets

by Adam Loakim on 20-02-19

Online titan Amazon has rolled out many initiatives and services that are influencing how the retail world operates, but in winning the rights to broadcast live coverage of English Premier League football in 2018 it has highlighted its position as a media player too. Viewing oneself as a media company should be the new norm...

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Five quick wins with interior analytics

by ShopperTrak on 20-02-19

Brick and mortar retailers have never been hungrier for customer behaviour insight. Rather than opening new stores, many recognise the need to maximise revenue within each existing store by using space efficiently and engagingly. Knowing what will convert browsers into buyers once they’re through the door can be incredibly powerful. This is where interior analytics...

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Pushing the boundaries: What next for retail traffic analytics?

by Mark King on 20-02-19

“Omni-channel is the new norm for large and small retail players,” pronounced Doug Gurr, Amazon’s UK country manager. Delivering the British Retail Consortium’s Annual Lecture in 2018, Gurr was characteristically upbeat about what the future holds for retail. He urged the British retail sector to plan carefully for change, embracing the opportunities – and he...

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All day and all of the night: shopping malls’ new mantra

by Bill McCarthy on 20-02-19

The boundaries around retail and entertainment are merging, highlighted in particular by the changing look and feel of retail malls around the globe. Shopping malls are fast becoming experience centres – defined just as much by their dining facilities, cinemas, leisure activities and music venue capability, as they are by their traditional retail offering. For...

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