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Digging deeper: How to take your traffic data further

by ShopperTrak on 20-08-19

Here we uncover encouraging evidence that innovation in retail is impressing shoppers. Two thirds (66%) of consumers believe retail technology has improved the in-store experience, according to a new study by the National Retail Federation (NRF). Meanwhile, Forbes has cited 2019 as the year that the retail sector will master data science – in particular...

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The health and beauty renaissance: How store tech integrates the online and offline experience

by ShopperTrak on 12-08-19

Health and beauty retail has undergone a stunning make-over in recent years. As our recent eBook illustrates, the sector has embraced experiential, omnichannel retail, to the delight of shoppers around the world who are benefiting from technological innovations and creative offers across all channels. At the beating heart of this renaissance is recognition that a...

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The 4 retail functions that thrive on shopper traffic data

by ShopperTrak on 19-07-19

Shopper traffic data gathered from stores and shopping centres enables functions across the entire retail enterprise to perform more effectively. So who should be using this valuable source of business intelligence, and what can they hope to gain from it? Our new report Data hungry retail: Who needs footfall data and why? explores in depth...

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Back to school 2019: Predicted peak shopping days in Europe

by ShopperTrak on 19-07-19

Back to school is one of the busiest seasonal shopping events in Europe. Parents collectively part with billions of euros, preparing their children for the new academic year. Goods from school uniforms to stationery are in high demand, and shops see traffic uplifts on key days as the long summer holidays draw to an end....

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Footfall predictions for Summer Sales in Europe 2019

by ShopperTrak on 25-06-19

The Summer Sales season in Europe brings a sense of great opportunity for locals and tourists alike. It’s the ideal time for price-conscious shoppers to scour stores for discounted clothes, accessories and homewares that might otherwise be out of reach for their budgets. Retailers love sales too, as department stores, boutiques, designer outlets, and even...

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‘Gilets Jaunes’ protests: What’s been the impact on shopper footfall in France?

by ShopperTrak on 11-06-19

In France, demonstrators known as “gilets jaunes” or yellow vests, took to the streets in mid- November 2018 to protest against a planned hike in taxes on diesel and petrol. The world has since watched the situation escalate as demonstrators protest a growing list of grievances – from social injustice and educational reform to the...

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What’s the footfall impact of Sunday trading restrictions in Poland?

by ShopperTrak on 17-04-19

Putting Poland’s retail landscape in context In March 2018, Poland introduced restrictions to Sunday trading for retailers. There are several exceptions: pharmacies, bakeries, florists and travel retail outlets to name a few. Individually owned/operated stores are also exempt on the condition that the owner is present and not an employee. Initially, the new legislation allowed...

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Manage, measure, grow: Indian retailing’s new mantra

by ShopperTrak on 17-04-19

India’s retail sector is booming – projected to grow from $672 billion in 2017 to $1.3 trillion in 2020. There is huge private equity investment in physical retail here, and that means a multitude of new shopping malls opening their doors to the public in 2019. Developers and retailers are learning to devise winning formulas...

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