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What’s in store this Carnival time in Spain?

by ShopperTrak on 06-02-20

El Carnaval in Spain runs from Thursday 20th to Tuesday 25th of February in 2020. This is fairly early in the calendar – which suggests a rich opportunity for retailers who are well prepared for the rush. Stores need to be ready to rise to this colourful and much-loved occasion. Carnival celebrations take the form...

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Help, I need somebody! Service excellence drives sales in footwear retailing

by ShopperTrak on 30-01-20

Footwear brands have impressively kept pace with customer needs in 2019 and are therefore treading a path of growth. Currently worth over US$ 225 Bn, the global footwear market is expected to grow at the compound annual growth rate of 3.1% up to 2026, according to the latest Credence Research Global Footwear report – great...

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Luxury retailers go experiential with the sparkle of innovation and data insight

by ShopperTrak on 30-01-20

Luxury fashion brands today are just as likely to gain media attention from their in-store and marketing innovations, as they are from their latest catwalk looks. We see luxury retailers investing in VIP or ‘white glove’ services such as personalisation and assisted selling in stores, using mobile tablets and apps to supercharge engagement levels with...

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2019 Christmas traffic recap: The year of Super Monday

by ShopperTrak on 21-01-20

When compiling our 2019 festive shopper traffic predictions, we took account of the differences between the calendar timing of Christmas 2019 and that of 2018. Now that we can analyse what actually happened in stores and shopping centres in the UK from Black Friday (29th November) to the New Year, it’s clear that ShopperTrak’s initial...

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Join us at EuroShop in February 2020

by ShopperTrak on 17-01-20

EuroShop – the world’s largest retail trade fair – takes place in Düsseldorf, Germany on 16th to 20th February 2020 and ShopperTrak is delighted to be part of it. If you’re heading to the iconic show, come and see us at the Sensormatic Solutions Stand C01 in Hall 6. We’ll be ready to show you...

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Six ways to maximise Winter Sales conversions with traffic insights

by ShopperTrak on 03-01-20

Winter Sales entice shoppers out in cold, wet weather in the hope of finding bargains in their favourite stores and shopping centres. As a result, there are some serious traffic peaks in January and February across Europe. ShopperTrak data shows that in France the first weekend of the hugely popular ‘Soldes D’Hiver’ is when footfall...

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A high footfall future for Spanish high streets?

by ShopperTrak on 22-12-19

The Spanish high street property market hit record highs in terms of retail investment in 2018. According to Savills Aguirre Newman Research – Spain Retail – published in May 2019, the worth of the market exceeded €1,000m for the first time since this metric has been tracked. The Spanish retail landscape is evolving A stand-out...

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Black Friday 2019 post-game assessment: Year-on-Year uplifts

by Brian Field on 11-12-19

European countries experienced Year-on-Year traffic uplifts on Black Friday. However, our shopper visit data for retail stores and shopping centres in the US indicates a combined -3.6% decline for the two-day period of Thanksgiving and Black Friday compared to last year. There is no longer one way to shop on Black Friday. As omnichannel retail...

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