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The Christmas spirit is turning to stress for many consumers across the globe, who are rapidly realising that they’re not quite ready for this year’s festive celebrations. Up until now, we’ve seen much of the preparations take place online, but as Christmas Day looms closer, bricks-and-mortar will supersede ecommerce as the main shopping channel. However,...
On Friday 27th November, millions of retailers will kick off their Christmas campaigns in earnest, with the launch of their Black Friday promotions. This day of heavy discounting has spread across the world like wildfire in recent years, as has its online sister event, Cyber Monday, which this year will take place on 30th November....