Improving the Customer Experience
Today, big data in retail is being used to shape the customer experience, making life easier and more interesting for shoppers. Starting with people counting devices at store entrances, and moving on to various location-based technologies that employ Wi-Fi and Bluetooth to monitor shopper movement, retailers can build a comprehensive picture of their customers’ movements. Shopping centre footfall data and in-store analytics then become key to generating a better customer journey, leading to increased sales and profitability.
