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Black Friday 2018: Traffic predictions across Europe

by Sara Main on 22-11-18

As Black Friday morphs into ‘Black November’ across much of Europe, the traffic pattern into stores is changing, our data illustrates. The chaotic one-off surge of Black Friday shoppers witnessed in 2014 is no longer a characteristic of this pivotal campaign season. However, most European countries can expect to see traffic uplifts against the average...

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Store events: That’s Retailtainment!

by ShopperTrak on 21-11-18

Soaring temperatures across Europe this summer prompted some intriguing retail plays. K-Supermarket in Finland, for example, invited 100 customers to spend the night at its air-conditioned store in Helsinki to escape the heat. Consumers needing to cool down and get away from the muggy nights were invited to stay overnight at the store, and to...

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Article

5 steps to successful Christmas peak planning with retail traffic data

by ShopperTrak on 14-11-18

Christmas is coming, but are you operationally ready for action? The pressure is on for European retailers to drive sales growth during this vital annual shopping peak. From Black Friday to New Year’s Day, there’s a massive opportunity to attract and convert store visitors, and failure to do so amounts to make-or-break for many retailers....

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Article

MAPIC 2018 explores ‘physical in the age of digital’

by ShopperTrak on 31-10-18

Each November the retail property industry gathers in Cannes for MAPIC, the leading international retail real estate event.  This year the giant show will run from 14th to 16th November, with a conference agenda designed to tackle the biggest issue facing retail today: Physical in the age of digital. Nathalie Depetro, Director of MAPIC says...

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Article

Spooky and saintly – what to expect of Halloween and All Saints Day traffic in 2018

by ShopperTrak on 31-10-18

In many European countries, Halloween is now the third biggest retail event of the year behind Christmas and Easter. The growing popularity of this spooky seasonal celebration provides monster opportunities for retailers in many countries. However, in some European countries, All Saints Day has a bigger impact on shopper behaviour. So, which countries tend to...

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Article

Hot topics at the Revo Manchester conference 2018

by ShopperTrak on 14-09-18

Retail property trade association Revo is calling on the sector to address the ‘structural earthquake’ that is affecting British retail. It’s agenda at Revo Manchester this year (a conference and exhibition running from 18th to 20th September 2018) will certainly give experts and stakeholders an opportunity to debate and gather insights into what the future...

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Seeking innovations? See you at Equipmag, Paris Retail Week

by ShopperTrak on 07-09-18

This 10th to 12th September Paris Retail Week’s Equipmag exhibition and conference promises to showcase the cutting edge of fittings, equipment and technologies for retail stores. What’s happening at the show? The core focus of the 3-day event is innovations that will help retailers create, manage and optimise their businesses, with a steady eye on...

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Article

Lessons learnt from Back to School in recent years

by ShopperTrak on 06-09-18

Our historic shopper traffic data reveals powerful insights into customer behaviour trends. So, what have we learnt in recent years about the European back to school season? Now that millions of children and young people across Europe have started the new academic year (although Italy and Spain go back later), we reveal some key findings:...

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