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Pushing the boundaries: What next for retail traffic analytics?

by Mark King on 20-02-19

“Omni-channel is the new norm for large and small retail players,” pronounced Doug Gurr, Amazon’s UK country manager. Delivering the British Retail Consortium’s Annual Lecture in 2018, Gurr was characteristically upbeat about what the future holds for retail. He urged the British retail sector to plan carefully for change, embracing the opportunities – and he...

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Article

All day and all of the night: shopping malls’ new mantra

by Bill McCarthy on 20-02-19

The boundaries around retail and entertainment are merging, highlighted in particular by the changing look and feel of retail malls around the globe. Shopping malls are fast becoming experience centres – defined just as much by their dining facilities, cinemas, leisure activities and music venue capability, as they are by their traditional retail offering. For...

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Article

EuroCIS 2019: Innovations for our times – and the future

by ShopperTrak on 06-02-19

EuroCIS is Europe’s principal trade fair for retail technology. This year’s agenda focuses on the urgent necessity for retailers to move with the times, keep pace with changing consumer demand, and innovate or get left behind. Here at ShopperTrak we’ve long advocated technology as a driving force for the future, and we’re delighted to be...

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Article

ShopperTrak’s Market Intelligence tool: In 2019, data insight is everything

by ShopperTrak on 05-02-19

Last November we launched our global Market Intelligence tool, which gives unparalleled insights into shopper traffic trends. This year we’re on a mission to help  retailers and shopping centres  tap into this rich data resource, and significantly boost performance in their enterprises. Below we provide a few ideas about how businesses can benefit from the...

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Article

Mobile phone stores: Charging up shopper interest with traffic analytics

by ShopperTrak on 16-01-19

Mobile phone stores across Europe face changing customer expectations so are looking for inventive ways to drive traffic and conversions in the brick and mortar space. Prospects are good for sales of mobile phones in Europe in the coming years, according to industry estimates. Revenue in the European mobile phones sector was worth a massive...

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Article

Winter sales 2019: Peak shopping days in Europe

by ShopperTrak on 21-12-18

As the dust settles on Christmas 2018, European retailers’ thoughts are turning to the Winter Sales season. With traffic data insight it’s easier to plan for the busiest times in stores, enticing customers with eye-catching discounts, but also delivering customer comfort and service excellence when it matters. Staff scheduling – tailored to predicted peaks and...

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Article

This Christmas, give your store teams the gift of higher conversions

by ShopperTrak on 13-12-18

Across Europe Christmas gift-buying is gathering pace. British consumers spend the most per person on Christmas in Europe, according to Deloitte research, closely followed by the Spanish and Italians. All three nationalities spend well over the European average (€497) on gifts during the peak season, the statistics reveal. While the pressure is on for shoppers,...

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Article

Shopping centre data analytics – quick wins from counting at store level

by ShopperTrak on 28-11-18

Europe’s shopping centres bring joy to millions of consumers. From the adventure-oriented Puerto Venecia in Spain, to the cool ambience of Kanyon in Istanbul, these are places where shopping and sociability go hand in hand. It’s a competitive market though, and mall owners and operators know they must constantly raise the bar to retain vital...

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