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ShopperTrak at RetailEXPO – head to the new look Sensormatic Solutions stand

by ShopperTrak on 16-04-19

If you’ve ever asked ‘what’s next in retail?’ the RetailEXPO show in London this May could be just the place to experience all the trending, ground-breaking ideas of the future. ShopperTrak is playing its part, represented at the high profile event with our colleagues on the Sensormatic Solutions stand, 5D51. What’s on at RetailEXPO? RetailEXPO...

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Ciao Milano! ShopperTrak heads to MAPIC Italy

by ShopperTrak on 15-04-19

Now in its fourth year, MAPIC Italy promises two days of insight and inspiration, with a focus on retail growth opportunities in Italy. ShopperTrak will be participating in the Milan event (8th and 9th May) with our team located in the ‘Digital Lounge’. We’re delighted to be attending the show as we have so much...

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What does a late Easter mean for European retail traffic?

by ShopperTrak on 04-04-19

This year Good Friday falls on 19th April and Easter Sunday 21st April, making Easter 2019 particularly late in the calendar. Generally, the later Easter falls, the less likelihood of retailers enjoying a boost in average traffic, our data has shown . This means retailers must work harder to win Easter-related sales. For 2019 traffic...

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Apparel stores 2019: Dressed for Gen Z success

by ShopperTrak on 03-04-19

Fashion retail is famously fast-paced and inventive, but the bar is raised even higher in 2019 as a major global generational shift takes place. Demographers predict that during 2019 members of Gen Z (using 2001 as the generational split) will outnumber Millennials as the most populous generation. And the early signs are that Gen Z...

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Article

New dawn: Middle East retail’s pioneers of customer experience

by ShopperTrak on 06-03-19

Middle Eastern consumers adore shopping and love new experiences in malls and stores. What kinds of innovations can they expect in 2019? And how can traffic data help retail businesses in this region meet ever-rising shopper expectations? Fertile market conditions While the Middle East market has seen challenges in recent years, as our recent report...

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Article

Get ready for El Carnaval!

by ShopperTrak on 25-02-19

Carnival in Spain takes place during the week leading up to Lent, usually around the end of February or early March, and is one of the most vibrant events in the Spanish calendar. Each region of Spain has a slightly different take on the occasion, however there are always colourful parades, rocking parties, and busy...

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Article

Store-y telling: why stores are retailers’ biggest media assets

by Adam Loakim on 20-02-19

Online titan Amazon has rolled out many initiatives and services that are influencing how the retail world operates, but in winning the rights to broadcast live coverage of English Premier League football in 2018 it has highlighted its position as a media player too. Viewing oneself as a media company should be the new norm...

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Article

Five quick wins with interior analytics

by ShopperTrak on 20-02-19

Brick and mortar retailers have never been hungrier for customer behaviour insight. Rather than opening new stores, many recognise the need to maximise revenue within each existing store by using space efficiently and engagingly. Knowing what will convert browsers into buyers once they’re through the door can be incredibly powerful. This is where interior analytics...

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