• ShopperTrak commentary for w/c 27th November

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 48 (27th November 2017 – 3rd December 2017): 2.2%
    Change for week 48 Year-on-Year: -3.9%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 48 (27th November 2017 – 3rd December 2017): -0.1%
    Change for week 47 Year-on-Year: -2.1%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 2.2% and a -3.9% Year-on-Year decrease. The weekend showed a decrease of -3.0% Year-on-Year. The Year-to-Date trend reports -2.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.4%.

    All regions realised a Year-on-Year decrease with the West Midlands realising the highest decrease -7.5%, followed by the South West & Wales, -6.8%. The region to realise the lowest decrease on the ….

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  • How is click-and-collect changing Christmas shopping patterns?

    What are retailers most likely to be wishing for this Christmas? A click-and-collect service that copes with demand and delights customers is a fair bet.

    Almost half (42%) of European consumers have used a click-and-collect service in the past 12 months, according to the JDA/Centiro Customer Pulse Report Europe 2017. And, in recent years, the service’s popularity has directly influenced Christmas shopping patterns, as consumers increasingly rely on the convenience and value it provides.

    But when is this convenience most valued? When are shoppers most likely to forego online delivery wait times, and actually walk into the store?

    Luckily, ShopperTrak’s historical data gives us a glimpse into when consumers are most likely to leverage click-and-collect services. For 2017, our view is that Thursday 21st December ….

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  • ShopperTrak commentary for w/c 20th November

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 47 (20th November 2017 – 26th November 2017): 7.5%
    Change for week 47 Year-on-Year: -3.5%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 47 (20th November 2017 – 26th November 2017):  7.5%
    Change for week 47 Year-on-Year: -1.8%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 7.5% and a -3.5% Year-on-Year decrease. The weekend showed a decrease of -3.0% Year-on-Year. The Year-to-Date trend reports -2.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.3%.

    All regions realised a Year-on-Year decrease with The West Midlands and the Eastern region realising the highest decrease, -5.2%, followed by London, -4.7%. The region to realise the lowest decrease on the year ….

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  • Revealed: Europe’s busiest Christmas shopping days for 2017

    As Christmas draws closer, European retailers are facing a critical time. Stores are pulling out all the stops to win every possible sale, as customers flock in with lengthy shopping lists. The prize is worth all that effort: It’s estimated by Statista.com that Christmas shopping is worth £273 billion to the European retail sector.

    However, there are cultural differences across the continent that will directly affect traffic, as well as retailers’ chances to capitalise on shopper needs. To get a clear picture of how festive shopping patterns vary from country to country, ShopperTrak looked at when Christmas store traffic across Europe peaked in 2014, 2015 and 2016.

    Black Friday stirs France, Germany and the UK into action

    With Black Friday now established as a promotional event in many European countries, ….

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  • What can European retailers expect on Black Friday 2017?

    Love it or loathe it, Black Friday has become a firm fixture in the European shopping calendar. This year, it takes place on Friday 24th November, and many retailers will be discounting generously, in order to boost shopper traffic, secure sales, and fire up the Christmas shopping spirit.

    We predict that, across Europe, this day will see substantial traffic uplifts, over the average November Friday. Data trends show that Spain could gain as much as a +45% boost in traffic on 24th November, while Italy and Germany could see up to +40% and +30% increases, respectively. Similarly, the UK and France could see Black Friday traffic increases of up to +20% and +8%, respectively. The anticipated traffic hikes in the UK and France could be less significant than previous years, because promotional activity will be spread across a number of days, instead of just a single day.

    Extending the Black Friday feeling

    ShopperTrak ….

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  • When will festive footfall peak across Europe?

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