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Luxury retailers go experiential with the sparkle of innovation and data insight

by ShopperTrak on 30-01-20

Luxury fashion brands today are just as likely to gain media attention from their in-store and marketing innovations, as they are from their latest catwalk looks. We see luxury retailers investing in VIP or ‘white glove’ services such as personalisation and assisted selling in stores, using mobile tablets and apps to supercharge engagement levels with...

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Article

2019 Christmas traffic recap: The year of Super Monday

by ShopperTrak on 21-01-20

When compiling our 2019 festive shopper traffic predictions, we took account of the differences between the calendar timing of Christmas 2019 and that of 2018. Now that we can analyse what actually happened in stores and shopping centres in the UK from Black Friday (29th November) to the New Year, it’s clear that ShopperTrak’s initial...

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Article

Join us at EuroShop in February 2020

by ShopperTrak on 17-01-20

EuroShop – the world’s largest retail trade fair – takes place in Düsseldorf, Germany on 16th to 20th February 2020 and ShopperTrak is delighted to be part of it. If you’re heading to the iconic show, come and see us at the Sensormatic Solutions Stand C01 in Hall 6. We’ll be ready to show you...

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Article

Six ways to maximise Winter Sales conversions with traffic insights

by ShopperTrak on 03-01-20

Winter Sales entice shoppers out in cold, wet weather in the hope of finding bargains in their favourite stores and shopping centres. As a result, there are some serious traffic peaks in January and February across Europe. ShopperTrak data shows that in France the first weekend of the hugely popular ‘Soldes D’Hiver’ is when footfall...

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Article

A high footfall future for Spanish high streets?

by ShopperTrak on 22-12-19

The Spanish high street property market hit record highs in terms of retail investment in 2018. According to Savills Aguirre Newman Research – Spain Retail – published in May 2019, the worth of the market exceeded €1,000m for the first time since this metric has been tracked. The Spanish retail landscape is evolving A stand-out...

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Article

Black Friday 2019 post-game assessment: Year-on-Year uplifts

by Brian Field on 11-12-19

European countries experienced Year-on-Year traffic uplifts on Black Friday. However, our shopper visit data for retail stores and shopping centres in the US indicates a combined -3.6% decline for the two-day period of Thanksgiving and Black Friday compared to last year. There is no longer one way to shop on Black Friday. As omnichannel retail...

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Article

Italian cities enjoy traffic uplifts from ‘tourist shopping’

by ShopperTrak on 26-11-19

Tourist shopping is influencing European travel choices and creating lucrative opportunities for local retailers. We’ve looked at our data to see how Italy is benefiting from tourism-related retail traffic uplifts – described as a ‘gold mine for Italian cities’ according to the latest Shopping Tourism Italian Monitor. The report states that shopping is one of...

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Article

Festive peak shopping 2019/20: Our guide reveals the Top 5 predicted busiest days around the world

by ShopperTrak on 21-11-19

Festive peak is bonanza time for Western retailers. Shopper numbers balloon, and stores enjoy a vital spike in annual sales. But when exactly will stores be busiest? As we head into the 2019/20 season our special report reveals the Top 5 predicted festive peak shopping days across the globe. Why the rush? It’s the season...

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