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Mobile phone stores: Charging up shopper interest with traffic analytics

by ShopperTrak on 16-01-19

Mobile phone stores across Europe face changing customer expectations so are looking for inventive ways to drive traffic and conversions in the brick and mortar space. Prospects are good for sales of mobile phones in Europe in the coming years, according to industry estimates. Revenue in the European mobile phones sector was worth a massive...

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Winter sales 2019: Peak shopping days in Europe

by ShopperTrak on 21-12-18

As the dust settles on Christmas 2018, European retailers’ thoughts are turning to the Winter Sales season. With traffic data insight it’s easier to plan for the busiest times in stores, enticing customers with eye-catching discounts, but also delivering customer comfort and service excellence when it matters. Staff scheduling – tailored to predicted peaks and...

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Article

This Christmas, give your store teams the gift of higher conversions

by ShopperTrak on 13-12-18

Across Europe Christmas gift-buying is gathering pace. British consumers spend the most per person on Christmas in Europe, according to Deloitte research, closely followed by the Spanish and Italians. All three nationalities spend well over the European average (€497) on gifts during the peak season, the statistics reveal. While the pressure is on for shoppers,...

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Article

Shopping centre data analytics – quick wins from counting at store level

by ShopperTrak on 28-11-18

Europe’s shopping centres bring joy to millions of consumers. From the adventure-oriented Puerto Venecia in Spain, to the cool ambience of Kanyon in Istanbul, these are places where shopping and sociability go hand in hand. It’s a competitive market though, and mall owners and operators know they must constantly raise the bar to retain vital...

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Black Friday 2018: Traffic predictions across Europe

by Sara Main on 22-11-18

As Black Friday morphs into ‘Black November’ across much of Europe, the traffic pattern into stores is changing, our data illustrates. The chaotic one-off surge of Black Friday shoppers witnessed in 2014 is no longer a characteristic of this pivotal campaign season. However, most European countries can expect to see traffic uplifts against the average...

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Article

Store events: That’s Retailtainment!

by ShopperTrak on 21-11-18

Soaring temperatures across Europe this summer prompted some intriguing retail plays. K-Supermarket in Finland, for example, invited 100 customers to spend the night at its air-conditioned store in Helsinki to escape the heat. Consumers needing to cool down and get away from the muggy nights were invited to stay overnight at the store, and to...

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Article

5 steps to successful Christmas peak planning with retail traffic data

by ShopperTrak on 14-11-18

Christmas is coming, but are you operationally ready for action? The pressure is on for European retailers to drive sales growth during this vital annual shopping peak. From Black Friday to New Year’s Day, there’s a massive opportunity to attract and convert store visitors, and failure to do so amounts to make-or-break for many retailers....

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Article

MAPIC 2018 explores ‘physical in the age of digital’

by ShopperTrak on 31-10-18

Each November the retail property industry gathers in Cannes for MAPIC, the leading international retail real estate event.  This year the giant show will run from 14th to 16th November, with a conference agenda designed to tackle the biggest issue facing retail today: Physical in the age of digital. Nathalie Depetro, Director of MAPIC says...

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