• Les soldes d’hiver and the French art of traffic generation

    The French tradition of holding mega sales throughout January and February — les soldes d’hiver — is a masterclass in traffic generation. The event jazzes up what can often be the gloomiest time of the year, and can give retailers a commercial boost when it’s needed most. Our advice for maximising sales and good sentiment during ‘les soldes’ is to know exactly when the bargain-hunting peaks are coming, and to prepare accordingly.

    In 2018, les soldes run from 10th January to 20th February across France, although dates vary slightly in different parts of the country. Big price reductions are being offered by retailers including Carrefour, Gap, Mango, Gucci, Bon Marché and Lacoste — all of which promote eye-catching campaigns, both online and in store.

    According to Le ….

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  • ShopperTrak commentary for w/c 11th December

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 50 (11th December 2017 –17th December 2017): 5.2%
    Change for week 50 Year-on-Year: -5.6%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 50 (11th December 2017 –17th December 2017):  6.6%
    Change for week 50 Year-on-Year: -7.1%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 5.2% and a -5.6% Year-on-Year decrease. The weekend showed a decrease of -2.5% Year-on-Year. The Year-to-Date trend reports -2.8% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.6%.

    All regions realised a Year-on-Year decrease which could be attributed to the particularly bad weather that was experienced last week. The region to realise the highest decrease was the West Midlands, -13.3%, followed ….

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  • Retailers, are you ready to sparkle during the last-minute Christmas rush?

    There’s nothing quite like the buzz of stores teeming with shoppers in the days before Christmas. Merrily ringing tills delight retailers, but is enough being done to truly sparkle at peak?

    Peak trading is vital for many retail sectors. The British Retail Consortium reports that 34% of toy sales in the UK take place in the Christmas shopping period, and 45% of total greetings card sales are Christmas-related. ShopperTrak’s retail traffic data reveals there are standout peak days that see the greatest surges in physical shopping activity country-by-country. Much last-minute gift-buying takes place in the week before Christmas Day, and physical stores are considered the safest bet for securing important purchases for loved ones. How can retailers across all sectors maintain standards, and make the best of this last-minute festive shopping bonanza?

    ‘Panic ….

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  • ShopperTrak commentary for w/c 4th December

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 49 (4th December 2017 –10th December 2017): 5.3%
    Change for week 49 Year-on-Year: -4.1%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 49 (4th December 2017 –10th December 2017): -0.2%
    Change for week 49 Year-on-Year: -3.4%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 5.3% and a -4.1% Year-on-Year decrease. The weekend showed a decrease of -4.5% Year-on-Year. The Year-to-Date trend reports -2.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.4%.

    The only region to realise a Year-on-Year increase was the South East region, 7.7%. All other regions realised a Year-on-Year decrease. The West Midlands realised the highest Year-on-Year decrease, -16.8%, followed ….

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  • Mirror, mirror on the wall – who is the fairest Christmas shopper of them all?

    ‘Tis the season to be merry, so for a bit of festive fun we thought we’d introduce you to Europe’s surprisingly different Christmas shopper types. They’re all surging into shops right now, but how differently do they behave country-by-country?

    ShopperTrak’s historic retail traffic data allows us to know when, where, and to what extent shopper activity has taken place.  Using data from the past four years, we’ve compared data for several European countries during the Christmas trading season — which runs from late November to early January —and found distinctly different Christmas shopper characteristics.

    Meet Europe’s very different Christmas shopper types

    Organised Antonio – Italy

    In a bid to plan ahead, thoughtful Italian shoppers like Antonio prefer buying gifts farther in advance of Christmas when compared to other European countries.  We predict that footfall on ….

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  • ShopperTrak commentary for w/c 27th November

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 48 (27th November 2017 – 3rd December 2017): 2.2%
    Change for week 48 Year-on-Year: -3.9%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 48 (27th November 2017 – 3rd December 2017): -0.1%
    Change for week 47 Year-on-Year: -2.1%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 2.2% and a -3.9% Year-on-Year decrease. The weekend showed a decrease of -3.0% Year-on-Year. The Year-to-Date trend reports -2.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.4%.

    All regions realised a Year-on-Year decrease with the West Midlands realising the highest decrease -7.5%, followed by the South West & Wales, -6.8%. The region to realise the lowest decrease on the ….

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