• World Cup 2018: What’s the traffic impact?

    Russia’s President Vladimir Putin is hoping FIFA World Cup 2018 (June 14th to July 15th) will showcase Russia as a global superpower, and attract tourists and shopper spend to invigorate the economy.  While benefits to retail and the hospitality sectors in Russia are all but guaranteed, will there be commercial wins for the rest of the world as fans scramble to catch the action? Specifically, how can retailers maximise the opportunities Russia 2018 presents?

    A great deal depends on how well individual teams perform. Being knocked out in the early group stage will lessen the likelihood of retail traffic and sales spikes for stores selling World Cup-related product, because interest in watching matches drops off when teams bomb. That said, our data from World Cup 2014 shows that the day after a European national team was knocked out, general retail traffic was up +3.41% on the average – the silver lining of national humiliation ….

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  • Customer Service Excellence Using Traffic Data

    Analysts are correct to reject the alarmist headlines about the death of physical retail, but they are also right to emphasise it should be the end for boring, unexciting retailing experiences.

    As the industry navigates its way through a new era of consumer behaviour that entails shopping journeys across multiple channels, the store becomes the fulcrum point of shopping entertainment. It is a place where compelling experiences need to be provided, consumer problems solved, and where, ultimately, most sales are converted.

    For this model to cement itself across the wider industry, it will rely on retailers attaching greater value to their store associates, using them wisely and ensuring they are empowered to do what they do best: selling products and servicing the shopper.

    Harnessing traffic data within the retail organisation facilitates this strategy, and here’s a few reasons why:

    The right ratio

    Using ….

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  • RBTE 2018: celebrating innovation in retail

    We’re delighted to be participating in the Retail Business Technology Expo (RBTE) at Olympia, London this May. The event is considered Europe’s foremost annual gathering for retail companies keen to discover cutting-edge technology, innovations and trends to boost their businesses.

    With this in mind, we’re expecting lots of interest at the Tyco Retail Solutions Stand (D148) where visitors can learn about Tyco’s portfolio of new IoT-enabled retail technology – from the Tyco brands:  ShopperTrak, Sensormatic and TrueVUE.

    Running retail businesses better

    Taking place at London’s Olympia on 2 and 3 May 2018, RBTE is viewed by retail visitors as a chance to find new ways to ….

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  • Intelligent use of data drives up store productivity

    Retailers have used data to shape store-based strategies for some time. But have they analysed the right data?

    Historically they’ve relied on sales statistics to plan staff rosters, but this can see retailers run into problems and miss out on multiple selling opportunities. For a more productive store, and hence a more profitable store, monitoring and using traffic data as a guide to associate resourcing is essential.

    Leveraging this data gives retailers a much more optimal shopper-to-associate ratio (STAR), and this blog provides a few compelling reasons why it’s a more productive method for labour optimisation.

    It’s your guiding STAR

    Applying traffic-centric concepts in their stores enables retailers to take a more scientific approach to rostering, and make sure store associates are operating at their most productive.

    Planning your associate resource based on historic sales alone means retailers are not necessarily ….

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  • Irish retailers to benefit from St Patrick’s Day bank holiday traffic boost

    When will retailers benefit from St Patrick’s Day?

    It’s well documented that the Irish love a party. National revelries reach epic proportions on St Patrick’s Day, which this year on falls on Saturday 17th March. It’s also the last day of the Six Nations 2018 rugby championship, in which Ireland has secured victory. With a bank holiday on Monday 19th March, it’s likely that retailers in the Republic of Ireland, and Northern Ireland, will enjoy a major sales opportunity over the long weekend. So when exactly will stores see the most traffic uplift?

     Shamrocks and leprechauns

    St Patrick’s Day is an internationally-recognised celebration of Irish culture, remembering St Patrick, one of Ireland’s patron saints, who ministered Christianity in Ireland during the fifth century.  In modern times there are green-themed street parades and parties around Ireland, with participants ….

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  • Blending data sets takes traffic insight to a new level

    As the retail landscape adapts to ever-changing consumer behaviour, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss. In an exclusive article for Retail Bulletin’s Future of Retail report, Amit Patil, Global Leader of Data Innovation Strategies at Tyco Retail Solutions, explains why this is the case, and how leading retailers are forging ahead with data and insight-driven strategies, thereby making strides toward future-proofing their businesses.

    Traffic gives a picture of true demand

    Knowing how many people have come into a store, how long they stayed, and whether they made purchases is the key to understanding the sales opportunities that a retail business generates day-to-day. Sales data only tells part of the story.

    In his article, ….

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