• Shopping mall tenants see turnover boost from advanced people counting tech

    Today, retailers in well-managed shopping centres have a great new opportunity. Thanks to property owners investing in traffic tracking technology and data analytics solutions to power improvements to their sites, retailers are enjoying the knock-on benefit of rich insights that could help them boost conversions and turnover.

    ShopperTrak’s new report, Mall traffic data grows success in Europe, explains the opportunities in more detail. It addresses the changing market for malls in Europe, showing how mall operators are adapting their offer for the modern consumer, and are learning how to use traffic data to drive their own profitability and better support retail tenants.

    Traffic data benefiting mall tenants

    Naturally the trend for updating, extending, refurbing and reconfiguring European ….

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  • Shopping malls still win using retail traffic data

    The European shopping centre sector is celebrating a new landmark. Westfield London has just become the largest shopping centre in Europe, having cut the ribbon on phase one of its chic £600m extension this March. When all stages of the extension are complete, the centre will cover 2.6 million square foot — overshadowing existing mall giants Aviapark in Moscow, and the Westgate shopping city in Zagreb. Fully embracing ‘experiential retailing’ Westfield London’s larger footprint has allowed it to become “a place to shop, to do, and learn,” according to Retail Week magazine.

    Extensions like this are being undertaken across Europe as the mature mall market responds to changing consumer needs and expectations. Landlords are investing in upgrades and refurbishments to keep interest in physical shopping alive, often factoring in more social space for dining, events and leisure activities, to ….

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  • Shopper behaviour during the Holy Month of Ramadan

    The Holy Month of Ramadan is likely to begin on May 17th this year in most countries, meaning that Eid al-Fitr is expected to fall on Friday June 15th. Preparations are being made across the world for this special month, and retailers, particularly in the Middle East region, are adapting their operations, in readiness for major changes to shopper flow during the important religious observance.

    What should Middle Eastern stores and malls expect of shopper behaviour during the month of Ramadan?

    During the holy month, fasting from sunrise to sunset means that people typically stay up late to break their fast, and get up in the early morning hours so they can eat before daybreak.

    This means that Ramadan has a definite impact on shopping trends in the Middle East region, with site visitor numbers dropping immediately during the first week, our analysis based on a sample of ME sites, reveals. (Sites are located in UAE, Bahrain, ….

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  • RBTE 2018: celebrating innovation in retail

    We’re delighted to be participating in the Retail Business Technology Expo (RBTE) at Olympia, London this May. The event is considered Europe’s foremost annual gathering for retail companies keen to discover cutting-edge technology, innovations and trends to boost their businesses.

    With this in mind, we’re expecting lots of interest at the Tyco Retail Solutions Stand (D148) where visitors can learn about Tyco’s portfolio of new IoT-enabled retail technology – from the Tyco brands:  ShopperTrak, Sensormatic and TrueVUE.

    Running retail businesses better

    Taking place at London’s Olympia on 2 and 3 May 2018, RBTE is viewed by retail visitors as a chance to find new ways to ….

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  • ShopperTrak commentary for w/c 11th December

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 50 (11th December 2017 –17th December 2017): 5.2%
    Change for week 50 Year-on-Year: -5.6%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 50 (11th December 2017 –17th December 2017):  6.6%
    Change for week 50 Year-on-Year: -7.1%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 5.2% and a -5.6% Year-on-Year decrease. The weekend showed a decrease of -2.5% Year-on-Year. The Year-to-Date trend reports -2.8% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.6%.

    All regions realised a Year-on-Year decrease which could be attributed to the particularly bad weather that was experienced last week. The region to realise the highest decrease was the West Midlands, -13.3%, followed ….

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  • Retailers, are you ready to sparkle during the last-minute Christmas rush?

    There’s nothing quite like the buzz of stores teeming with shoppers in the days before Christmas. Merrily ringing tills delight retailers, but is enough being done to truly sparkle at peak?

    Peak trading is vital for many retail sectors. The British Retail Consortium reports that 34% of toy sales in the UK take place in the Christmas shopping period, and 45% of total greetings card sales are Christmas-related. ShopperTrak’s retail traffic data reveals there are standout peak days that see the greatest surges in physical shopping activity country-by-country. Much last-minute gift-buying takes place in the week before Christmas Day, and physical stores are considered the safest bet for securing important purchases for loved ones. How can retailers across all sectors maintain standards, and make the best of this last-minute festive shopping bonanza?

    ‘Panic ….

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