• Redesigning Retail: what does the future of physical retail look like?

    In retail, the consumer is firmly in the driving seat, with stores and shopping centres continually adapting their approach to customer engagement to keep pace with changing behaviour patterns.

    What makes this all the more challenging is the fact that no two shoppers behave the same. Therefore, to meet the needs of their entire customer base, retail businesses need to be flexible; something that is easier said than done.

    To help retailers and shopping centres understand how they can better meet the diversifying needs of shoppers, ShopperTrak surveyed consumers across five European markets. The results – which you can find in full in our new report, Redesigning Retail Part 2 – show that not only do consumer expectations vary from person to person, they evolve according to the type of store they are visiting.

    Based on our research, we have identified ….

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  • Welcome to Black November: new holiday shopping patterns

    Europe has done more than embrace the North American phenomenon of Black Friday; it has evolved Black Friday’s role in the retail calendar, to change the way consumers shop in the build-up to Christmas.

    In this blog post, we look at the rapid rise of Black Friday in Europe, and its subsequent metamorphosis, giving rise to ‘Black November’.

    How has Black Friday grown in Europe?

    Even just three or four years ago, Black Friday barely registered on the radars of European retailers and shopping centres. Fast forward to 2016, and the event has a growing presence on the retail marketing calendar.

    Analysts are predicting that this year will mark Europe’s biggest Black Friday yet, with spending figures surpassing £1 billion in the UK, €281 million in Germany, €45 million in Italy and €38 million in Spain. In fact, Adobe ….

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  • “Together, we can deliver a depth and richness of customer insight not yet seen”

    ShopperTrak in the news: Why the future looks bright under a single brand

    ShopperTrak made the news for all the right reasons in October, following its integration with FootFall. Gary Whittemore, ShopperTrak’s new General Manager for EMEA and APAC, recently caught up with Across Magazine to discuss what the news means for customers, the analytics industry and its wider impact on retail in general.

    Read the article in full and discover why, as one brand, ShopperTrak will be able to provide retailers and property management organisations with unprecedented levels of insight.

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  • Back to school: 3 ways retailers and shopping centres can optimise the end of holiday rush

    The long summer holiday is coming to an end – and with it, a stark realisation for many parents that they are underprepared for the start of the new school year.

    Most pupils across Europe will be returning to school in late August and early September, with some having even started the new term already. While a certain percentage of well-prepared households will have completed their back to school retail requirements in July, retailers and shopping centres should brace themselves for a last minute shopping surge over the next couple of weeks.

    The good news for retail businesses is that back to school spending is growing. Last year, consumers in the UK alone spent over £1.45 billion on academic-related purchases during the summer holiday, Conlumino statistics reveal, which is £21 million more than in 2014.

    For the vast majority of families, the ‘back to school’ shop will take place in a store. Although ecommerce sales are growing steadily ….

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  • A spotlight on the late night shopping economy

    The growth of the Night Time Economy (NTE) presents a major opportunity for retail businesses, in particular shopping centres and retail parks. This is a chance to leverage what Nielsen termed ‘shoppertainment’, and put retail at the heart of consumer’s leisure activities.

    In a world of planned and researched retail, where only 4% of shoppers come in-store to browse, it’s an area where retailers can increase incremental spend, and shopping centres can develop their position as an evening entertainment option. Not only can they capture rising consumer interest surrounding dining out and lifestyle treats, but they will also meet the existing demand for extended opening hours.

    FootFall’s latest research reveals that across Europe, 63% of consumers would shop more if retail venues were open later, for example until 10pm, indicating a real need that is currently ….

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  • 3 consumer types your store or centre must prepare for

    Although 90% of purchases still take place in a store, the role of bricks-and-mortar has been fundamentally changed by digital. To understand this fully, retail businesses need to discover how this has impacted consumer behaviour. So, how do retailer’s and shopping centres need to adapt their strategy to profit from the multichannel shopper?

    To answer this critical question, FootFall went straight to the voice that matters most – the consumer. We spoke to shoppers in 5 key international markets, and our new research report, Redesigning Retail, part 1: where does bricks-and-mortar fit for the modern shopper? reveals the key trends on how multi-channel shoppers use the store. Understanding what drives these consumers and what they want from a retail environment will directly impact the survival of retailers and shopping centres.

    For example, 60% ….

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