• What can retailers learn from Karneval 2018?

    German Karneval goes by several different names — including Fasching, Fastnacht, and Fassenacht. It’s known throughout the world as a giant festival of fun, based on ancient local traditions. The season starts 52 days before Easter and ends with a week-long celebration before Ash Wednesday consisting of parties, fancy dress parades, balls, banquets and general mayhem.

    The Germans call this ‘the fifth season’, which shows how important Karneval is to large parts of the country. And Karneval is big news beyond Germany too – particularly Switzerland, Austria and Luxembourg — where merry-making and street festivities add colour and excitement to city streets on key dates. So as Karneval 2018 reaches its noisy peak, let’s take a look at the power of tradition in local communities, and how physical retail can engage fully and fruitfully in these important social occasions.

    Join the parade

    German retailers are becoming ….

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  • Les soldes d’hiver and the French art of traffic generation

    The French tradition of holding mega sales throughout January and February — les soldes d’hiver — is a masterclass in traffic generation. The event jazzes up what can often be the gloomiest time of the year, and can give retailers a commercial boost when it’s needed most. Our advice for maximising sales and good sentiment during ‘les soldes’ is to know exactly when the bargain-hunting peaks are coming, and to prepare accordingly.

    In 2018, les soldes run from 10th January to 20th February across France, although dates vary slightly in different parts of the country. Big price reductions are being offered by retailers including Carrefour, Gap, Mango, Gucci, Bon Marché and Lacoste — all of which promote eye-catching campaigns, both online and in store.

    According to Le ….

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  • Retail2020: The Changing Face of Retail

    It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels.

    This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But the specifics of what it all means for retailers, and how their future businesses will look, is gradually becoming clearer.

    There is a drive within the sector to increase productivity, enhance store experiences, and to attract and retain the best staff for a new digitally-influenced shopping world. It’s an exciting process and one which presents huge opportunities for the sector.

    Journey to better jobs

    ShopperTrak joined the who’s who of the retail industry at the

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  • “Together, we can deliver a depth and richness of customer insight not yet seen”

    ShopperTrak in the news: Why the future looks bright under a single brand

    ShopperTrak made the news for all the right reasons in October, following its integration with FootFall. Gary Whittemore, ShopperTrak’s new General Manager for EMEA and APAC, recently caught up with Across Magazine to discuss what the news means for customers, the analytics industry and its wider impact on retail in general.

    Read the article in full and discover why, as one brand, ShopperTrak will be able to provide retailers and property management organisations with unprecedented levels of insight.

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  • Rio Olympics – the global retail opportunity

    During the Rio Olympics, brands and retailers across the globe will be looking to maximise on sales with marketing and promotions around the event. Given that the opening ceremony was watched by 70% of the global population in 2008 and 72% in 2012, it is fair to say that there is significant interest in the games from consumers around the world.

    Not only are star athletes quickly snapped up in sponsorship deals, most national teams have a host of retail and hospitality partnerships. Alongside this, consumers are quickly caught up in the spirit of the games, encouraging spend in areas including technology, sports equipment, food and beverages.

    So, how can retailers and shopping centres tap into Olympic and Paralympic excitement to increase shopper spending? Following on from our previous blog, Rio Olympics – the home retail opportunity, we examined ….

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  • Father’s Day: a retail growth opportunity

    Globally, consumers spend up to three times as much on gifts for Mother’s Day compared to Father’s Day. While by any measurement the annual holiday celebrating dads is overshadowed by the retail monoliths of Christmas, Mother’s Day and Valentines – in this tough retail environment, retailers and shopping centres must embrace every opportunity.

    Father’s Day happens at different times of the year across the globe, but interesting observations can still be drawn on what happens during the run up in each market. Research from Mintel reveals that the popularity of Father’s Day ….

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