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Retail’s reopening journey: How to comply with ‘social distancing’ rules

by ShopperTrak on 29-05-20

The phased re-opening of stores is being planned across Europe and North America, as we all begin to imagine our lives out of confinement post-pandemic. In physical retail, the big questions are: “What should our stores look like?”, “What are consumers going to want?” and “How can we protect our staff and customers?” Social distancing...

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Hypermarket traffic analytics: The key to evaluating changing shopper patterns

by ShopperTrak on 18-05-20

As the COVID-19 pandemic recedes, retailers will be faced with further uncertainty as lockdown measures are  gradually lifted. A big question is, how will shoppers behave once restrictions to everyday activities are removed or modified? Hypermarkets and supermarkets that have had to impose strict ‘social distancing’ measures in their stores will suddenly (or gradually) be...

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Article

Retail analytics power smarter marketing at the Hyper U Les Arcs shopping gallery in France

by ShopperTrak on 18-05-20

Hyper U Les Arcs / Sud Dracenie ‘shopping gallery’ in the south of France has much to offer its customers. Within one attractive and conveniently located site, visitors can shop for food and wine, fashion and footwear, and health and beauty. They can enjoy a host of additional services from restaurants and cafes, to gym...

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Article

What’s in store this Carnival time in Spain?

by ShopperTrak on 06-02-20

El Carnaval in Spain runs from Thursday 20th to Tuesday 25th of February in 2020. This is fairly early in the calendar – which suggests a rich opportunity for retailers who are well prepared for the rush. Stores need to be ready to rise to this colourful and much-loved occasion. Carnival celebrations take the form...

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Article

Help, I need somebody! Service excellence drives sales in footwear retailing

by ShopperTrak on 30-01-20

Footwear brands have impressively kept pace with customer needs in 2019 and are therefore treading a path of growth. Currently worth over US$ 225 Bn, the global footwear market is expected to grow at the compound annual growth rate of 3.1% up to 2026, according to the latest Credence Research Global Footwear report – great...

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Luxury retailers go experiential with the sparkle of innovation and data insight

by ShopperTrak on 30-01-20

Luxury fashion brands today are just as likely to gain media attention from their in-store and marketing innovations, as they are from their latest catwalk looks. We see luxury retailers investing in VIP or ‘white glove’ services such as personalisation and assisted selling in stores, using mobile tablets and apps to supercharge engagement levels with...

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Article

2019 Christmas traffic recap: The year of Super Monday

by ShopperTrak on 21-01-20

When compiling our 2019 festive shopper traffic predictions, we took account of the differences between the calendar timing of Christmas 2019 and that of 2018. Now that we can analyse what actually happened in stores and shopping centres in the UK from Black Friday (29th November) to the New Year, it’s clear that ShopperTrak’s initial...

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Article

Join us at EuroShop in February 2020

by ShopperTrak on 17-01-20

EuroShop – the world’s largest retail trade fair – takes place in Düsseldorf, Germany on 16th to 20th February 2020 and ShopperTrak is delighted to be part of it. If you’re heading to the iconic show, come and see us at the Sensormatic Solutions Stand C01 in Hall 6. We’ll be ready to show you...

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