When will retailers benefit from St Patrick’s Day?
It’s well documented that the Irish love a party. National revelries reach epic proportions on St Patrick’s Day, which this year on falls on Saturday 17th March. It’s also the last day of the Six Nations 2018 rugby championship, in which Ireland has secured victory. With a bank holiday on Monday 19th March, it’s likely that retailers in the Republic of Ireland, and Northern Ireland, will enjoy a major sales opportunity over the long weekend. So when exactly will stores see the most traffic uplift?
Shamrocks and leprechauns
St Patrick’s Day is an internationally-recognised celebration of Irish culture, remembering St Patrick, one of Ireland’s patron saints, who ministered Christianity in Ireland during the fifth century. In modern times there are green-themed street parades and parties around Ireland, with participants ….