European Shopper Trends report Q2 2017


Bringing you the latest consumer behaviour trends from across the globe

Welcome to our latest European Shopper Trends report, which offers key statistical insight into international shopper behaviour during the second quarter of 2017 across the European region.

Europe’s retailers experienced a slight overall traffic decline of -0.1% Year-on-Year in Q2 2017. Yet some countries, most notably Austria, Ireland and Germany, saw relatively strong footfall uplifts, driven by returning consumer confidence and falling unemployment levels.

There was also evidence of positive sales growth. A star performer was Poland, which experienced an 8.4% increase in retail sales Year-on-Year. Spain too delivered encouraging retail trading, driven by high levels of consumer confidence, and the outstanding performance of fashion players in the country – Uniqlo, Inditex, and H&M are all expanding their store networks and investing in flagships.

Several European countries revealed static or negative retail traffic results during the quarter, with uncertainty surrounding the ongoing Brexit process causing consumer unease in the UK, and high unemployment still troubling Italy. However, there are plenty of reasons to be optimistic about the rest of 2017, with plenty of retail innovation to be seen across Europe.

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