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It’s an interesting time to be a marketer in the retail sector. In some respects, fortunes are prosperous – compared to just a few years ago, disposable income is high, while the consumer is pushing engagement in new and interesting directions. However, with industry competition intense, and margins under pressure, every penny of marketing spend...
Despite a few twists and turns along the way, it’s been a positive year for many retail markets, with consumer confidence increasing and retail footfall rising with it. However, there’s always room for improvement, and the start of a new year is the perfect time to put some longer term growth objectives in place. In...