EuroCIS 2019: Innovations for our times – and the future

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by ShopperTrak on 06-02-19

EuroCIS is Europe’s principal trade fair for retail technology. This year’s agenda focuses on the urgent necessity for retailers to move with the times, keep pace with changing consumer demand, and innovate or get left behind.

Here at ShopperTrak we’ve long advocated technology as a driving force for the future, and we’re delighted to be exhibiting at EuroCIS, where forward planning with the right tech support is such a well-voiced theme. Our message to delegates is that we are primed to help them innovate, by pushing the boundaries of data insight.

Treasure trove of retail tech

As you’d expect, a wealth of ground-breaking technology is being showcased at the Düsseldorf show, which runs from 19th to 21st February 2019 and ShopperTrak will be is the midst of it all, at the Sensormatic Solutions stand – Hall 9, Stand A15, where we will share our insights into the future of retail. As ever, our aim is to help retailers capture new growth opportunities and never miss a sale, by delivering retail data insight that can improve the shopping experience for store customers, and boost sales performance location-by-location. For 2019 the stand has been specifically designed to reflect the new Sensormatic Solutions branding which was recently announced, but also to address pressing retailer issues, and bring the solutions we offer to life in physical ways.

Innovations that deliver value and solve our customers’ problems are areas that we feel passionate about across the Sensormatic group, and we hope to showcase these in a truly engaging way at the event.

Spotlight on customer needs

Meeting the changing needs of retailers and shoppers – such as maximising conversions and creating unique shopper experiences – is our main focus this year at EuroCIS.  The ShopperTrak team will be on hand to demonstrate the vast potential of our traffic analytics suite, with an exciting new focus on the possibilities that open up when retailers blend traffic and inventory data, and combining online and offline insights.

Know more with Market Intelligence

Combine these kinds of insights with the rich knowledge that can be provided with our Market Intelligence tool, and retailers can really begin to plan meticulously for the retail year and across many departments, making it possible to benchmark performance by store, city, region or country.

The Market Intel tool is the largest retail traffic data lake available in the market, with unmatched global reach. It provides retailers and shopping centres with a holistic view of shopper traffic trends, which can help them improve marketing campaign effectiveness, plan resourcing  strategically, attract more shoppers, and make better property portfolio and expansion decisions.

Case studies bring tech to life

As a leading retail technology provider, our mission is perfectly in tune with the central themes underpinning the EuroCIS event this year – namely how the industry is planning for future growth and customer excellence at all potential touchpoints.

ShopperTrak is in a fantastic position to share learnings and inspire others to use data to be ready for consumers’ current and future needs. We’ve helped thousands of retailers and shopping centre owners succeed with solutions that can pinpoint shopper behaviour trends and allow strategic planning in line with footfall predictions.  What’s more we have fantastic client stories to tell – bringing to life the reality of what retail tech can achieve in the physical retail space today.

See you at the show!

 

Book a demo at the ShopperTrak team at the Sensormatic Solutions stand – Hall 9, Stand A15 – here.

Find out more about EuroCIS 2019.

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