• Interview with Head of Insight, France, at Hammerson

    Hammerson is an owner, manager and developer of retail destinations in Europe. Its estate includes investments in 22 prime shopping centres in the UK, France and Ireland, 18 convenient retail parks in the UK and 15 premium outlets across Europe.

    Hammerson’s UK shopping centres include Brent Cross in London, the Bullring in Birmingham and the brand new Victoria Gate development in Leeds. In France, Hammerson’s assets include Les Terrasses du Port in Marseille and Italie Deux in Paris.

    We caught up with Charles de La Portbarré, Head of Insight, France, at Hammerson prior to his appearance at the MAPIC session on traffic insights, to find out how the company is using traffic data to improve the performance of its shopping centres.

    Q. As a global business, what are the main priorities for your centres?

    A. ….

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  • How does the political and economic agenda impact retail traffic?

    Retailers across APAC continue to feel the repercussions of uncertainties in in the Chinese stock market. Similarly, in the UK the potential knock-on impacts of the EU referendum are being widely discussed; headlines are filled with warnings about how the BREXIT campaigns are impacting consumer confidence. Should retailers and shopping centres be looking at political and economic trends and planning for their effect on consumer spending?

    All eyes were on Canberra today (Tuesday 3rd May), when the Australian federal government revealed its annual budget. This announcement will interest the retail sector in more ways than one, as it’s not just their business finances that will be affected.

    In the wake of the budget announcement, Australian consumers will be following the news closely, to see how it impacts their personal finances – and historically this uncertainty has tended to drive them away from stores and shopping centres.

    An analysis ….

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  • Focus on fashion: 2016 trends

    Global fashion is a $1.2 trillion industry, and the opportunities for retailers and brands on the cutting-edge, continue to grow. However, the increase in shopper demands and ever growing number of sales channels make increasing market share a continual challenge.

    There’s been plenty of noise around what the catwalks will be showcasing in 2016, but what about developments behind the curtain? Here, we take a look at the emerging trends for fashion retail in 2016 – and how they could potentially impact consumer footfall.

    Trend 1 – fashion and technology will become even more closely intertwined

    In 2015, a number of tech-led prototypes hit the catwalk – for example, Lauren Bowker, founder of The Unseen, debuted a jacket that changed colour based on the wearer’s brainwaves at London Fashion Week in February.

    At a broader level, many international brands are joining forces with technology start-ups. For example, Fossil ….

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  • Big data in retail

    Data, data everywhere…but are you using it to its best effect?

    Big data is a hot topic in retail, and has been for some time. However, the conversations surrounding it have changed; we’re no longer talking about its theoretical benefits, instead we’re looking towards its practical application.

    What’s in store for big data in retail in 2016?

    If we were to predict one 2016 trend for big data in retail, it would be the progression of businesses towards getting information to make a difference. While there has been some experimentation in terms of personalisation, particularly within retail marketing, on the whole not enough is being done to convert the mass of data available to businesses into actionable insights.

    This is certainly something we’re seeing within footfall analytics. Big data in retail has moved beyond merely people counting – today, retailers and shopping centres can potentially combine consumer ….

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