On Friday 27th November, millions of retailers will kick off their Christmas campaigns in earnest, with the launch of their Black Friday promotions. This day of heavy discounting has spread across the world like wildfire in recent years, as has its online sister event, Cyber Monday, which this year will take place on 30th November.
To see how these events will impact retail businesses globally, we’ve crunched some exclusive footfall data, to bring you our Black Friday and Cyber Monday consumer traffic predictions for 2015:
UK forecast: a welcome boost for bricks-and-mortar
Retail sales were slow in the UK during October, and industry experts believe this is because consumers are holding out for Black Friday and Cyber Monday deals.
Analysis of previous footfall data would certainly support this prediction. Black Friday has only been a phenomenon in the country since 2013, when there was a marked ….