Hammerson is an owner, manager and developer of retail destinations in Europe. Its estate includes investments in 22 prime shopping centres in the UK, France and Ireland, 18 convenient retail parks in the UK and 15 premium outlets across Europe.
Hammerson’s UK shopping centres include Brent Cross in London, the Bullring in Birmingham and the brand new Victoria Gate development in Leeds. In France, Hammerson’s assets include Les Terrasses du Port in Marseille and Italie Deux in Paris.
We caught up with Charles de La Portbarré, Head of Insight, France, at Hammerson prior to his appearance at the MAPIC session on traffic insights, to find out how the company is using traffic data to improve the performance of its shopping centres.
Q. As a global business, what are the main priorities for your centres?