• When will Christmas shopping fever reach its 2015 peak?

    The Christmas spirit is turning to stress for many consumers across the globe, who are rapidly realising that they’re not quite ready for this year’s festive celebrations.

    Up until now, we’ve seen much of the preparations take place online, but as Christmas Day looms closer, bricks-and-mortar will supersede ecommerce as the main shopping channel.

    However, there is no single, unanimous trend as to when the final flurry of activity peaks – as FootFall’s analysis of retail intelligence across 12 international regions shows.

    The prize for early preparation goes to Germany

    Analysing people counter data from previous years, Germany is by far the most organised nation when it comes to Christmas shopping. In fact, in 2014, footfall peaked on Tuesday 16th December – more than a week before the big day.

    Continental Europe is preparing for either a Super Saturday…

    The weekend before ….

    Read More
  • Black Friday & Cyber Monday: our global retail footfall predictions

    On Friday 27th November, millions of retailers will kick off their Christmas campaigns in earnest, with the launch of their Black Friday promotions. This day of heavy discounting has spread across the world like wildfire in recent years, as has its online sister event, Cyber Monday, which this year will take place on 30th November.

    To see how these events will impact retail businesses globally, we’ve crunched some exclusive footfall data, to bring you our Black Friday and Cyber Monday consumer traffic predictions for 2015:

    UK forecast: a welcome boost for bricks-and-mortar

    Retail sales were slow in the UK during October, and industry experts believe this is because consumers are holding out for Black Friday and Cyber Monday deals.

    Analysis of previous footfall data would certainly support this prediction. Black Friday has only been a phenomenon in the country since 2013, when there was a marked ….

    Read More