Data, data everywhere…but are you using it to its best effect?
Big data is a hot topic in retail, and has been for some time. However, the conversations surrounding it have changed; we’re no longer talking about its theoretical benefits, instead we’re looking towards its practical application.
What’s in store for big data in retail in 2016?
If we were to predict one 2016 trend for big data in retail, it would be the progression of businesses towards getting information to make a difference. While there has been some experimentation in terms of personalisation, particularly within retail marketing, on the whole not enough is being done to convert the mass of data available to businesses into actionable insights.
This is certainly something we’re seeing within footfall analytics. Big data in retail has moved beyond merely people counting – today, retailers and shopping centres can potentially combine consumer ….