Ask most retailers if they know how many people visited their website and they will probably have a reasonably detailed grasp of who visited, what they did while on the site and if the visitor became a buyer. Ask them about the behaviour of the shoppers who entered their stores and the insight becomes less accurate. Understanding consumer behaviour enables retailers to engage with their customers better – enhancing the overall shopping experience to increase traffic,conversion and transaction size.
How well do you engage with your customers across multiple channels? Stop guessing. Start knowing.
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