When retailers begin using traffic, there are several important questions that need to be answered:
- Which are my top performing stores?
- Where do I have the most opportunity for improvement?
- What should my target conversion rate be?
- Where should I focus my marketing efforts?
The ShopperTrak Store Performance Matrix enables retailers to answers these questions by considering two critical components that affect same-store sales: Traffic and Conversion.
Improving same-store sales is an initiative that almost every retailer, as well as an important metric used by financial analysts in determining the strength of the company.
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