Welcome to our latest Global Shopper Trends report, which offers key statistical insight into international shopper behaviour during the third quarter of 2017 across Europe.
Politically, it’s been a turbulent quarter in the European region: Spain suffering terrorist attacks in Barcelona’s busiest shopping area in August and new governments reviewing economic policy in Italy, Ireland and France. The spectre of Brexit is also looming large across these economies.
In light of this climate, retailers did very well to achieve an overall +0.5% uplift in traffic into stores and shopping centres. Only two countries – the UK and Switzerland – didn’t see Year-on-Year growth.
The winners this quarter (Q3) were Italy (+2.6% YOY), Poland (+2.1% YOY) and Spain (+1% YOY), where consumer confidence, falling unemployment figures and visitor traffic numbers delivered good results for retailers. It’s certainly been a busy summer of tourism spending with many countries in the region reporting positive retail sales growth as a result, notably Portugal and Spain.
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