• Retailers, are you ready to sparkle during the last-minute Christmas rush?

    There’s nothing quite like the buzz of stores teeming with shoppers in the days before Christmas. Merrily ringing tills delight retailers, but is enough being done to truly sparkle at peak?

    Peak trading is vital for many retail sectors. The British Retail Consortium reports that 34% of toy sales in the UK take place in the Christmas shopping period, and 45% of total greetings card sales are Christmas-related. ShopperTrak’s retail traffic data reveals there are standout peak days that see the greatest surges in physical shopping activity country-by-country. Much last-minute gift-buying takes place in the week before Christmas Day, and physical stores are considered the safest bet for securing important purchases for loved ones. How can retailers across all sectors maintain standards, and make the best of this last-minute ….

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  • ShopperTrak commentary for w/c 4th December

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 49 (4th December 2017 –10th December 2017): 5.3%
    Change for week 49 Year-on-Year: -4.1%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 49 (4th December 2017 –10th December 2017): -0.2%
    Change for week 49 Year-on-Year: -3.4%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 5.3% and a -4.1% Year-on-Year decrease. The weekend showed a decrease of -4.5% Year-on-Year. The Year-to-Date trend reports -2.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.4%.

    The only region to realise a Year-on-Year increase was the South East region, 7.7%. All other regions realised a Year-on-Year decrease. The West Midlands realised the highest Year-on-Year decrease, -16.8%, followed ….

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  • Mirror, mirror on the wall – who is the fairest Christmas shopper of them all?

    ‘Tis the season to be merry, so for a bit of festive fun we thought we’d introduce you to Europe’s surprisingly different Christmas shopper types. They’re all surging into shops right now, but how differently do they behave country-by-country?

    ShopperTrak’s historic retail traffic data allows us to know when, where, and to what extent shopper activity has taken place.  Using data from the past four years, we’ve compared data for several European countries during the Christmas trading season — which runs from late November to early January —and found distinctly different Christmas shopper characteristics.

    Meet Europe’s very different Christmas shopper types

    Organised Antonio – Italy

    In a bid to plan ahead, thoughtful Italian shoppers like Antonio prefer buying gifts farther in advance of Christmas when compared to other European countries.  We predict that footfall on ….

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  • ShopperTrak commentary for w/c 27th November

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 48 (27th November 2017 – 3rd December 2017): 2.2%
    Change for week 48 Year-on-Year: -3.9%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 48 (27th November 2017 – 3rd December 2017): -0.1%
    Change for week 47 Year-on-Year: -2.1%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 2.2% and a -3.9% Year-on-Year decrease. The weekend showed a decrease of -3.0% Year-on-Year. The Year-to-Date trend reports -2.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.4%.

    All regions realised a Year-on-Year decrease with the West Midlands realising the highest decrease -7.5%, followed by the South West & Wales, -6.8%. The region to realise the lowest decrease on the ….

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  • How is click-and-collect changing Christmas shopping patterns?

    What are retailers most likely to be wishing for this Christmas? A click-and-collect service that copes with demand and delights customers is a fair bet.

    Almost half (42%) of European consumers have used a click-and-collect service in the past 12 months, according to the JDA/Centiro Customer Pulse Report Europe 2017. And, in recent years, the service’s popularity has directly influenced Christmas shopping patterns, as consumers increasingly rely on the convenience and value it provides.

    But when is this convenience most valued? When are shoppers most likely to forego online delivery wait times, and actually walk into the store?

    Luckily, ShopperTrak’s historical data gives us a glimpse into when consumers are most likely to leverage click-and-collect services. For 2017, our view is that Thursday 21st December ….

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  • ShopperTrak commentary for w/c 20th November

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 47 (20th November 2017 – 26th November 2017): 7.5%
    Change for week 47 Year-on-Year: -3.5%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 47 (20th November 2017 – 26th November 2017):  7.5%
    Change for week 47 Year-on-Year: -1.8%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 7.5% and a -3.5% Year-on-Year decrease. The weekend showed a decrease of -3.0% Year-on-Year. The Year-to-Date trend reports -2.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.3%.

    All regions realised a Year-on-Year decrease with The West Midlands and the Eastern region realising the highest decrease, -5.2%, followed by London, -4.7%. The region to realise the lowest decrease on the year ….

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