There’s nothing quite like the buzz of stores teeming with shoppers in the days before Christmas. Merrily ringing tills delight retailers, but is enough being done to truly sparkle at peak?
Peak trading is vital for many retail sectors. The British Retail Consortium reports that 34% of toy sales in the UK take place in the Christmas shopping period, and 45% of total greetings card sales are Christmas-related. ShopperTrak’s retail traffic data reveals there are standout peak days that see the greatest surges in physical shopping activity country-by-country. Much last-minute gift-buying takes place in the week before Christmas Day, and physical stores are considered the safest bet for securing important purchases for loved ones. How can retailers across all sectors maintain standards, and make the best of this last-minute ….