• Elevating Retailers’ Bottom Line with Analytics

    E-commerce retailers have an advantage when it comes to customer insights. They know when customers are shopping and for what products. They know when an item is left in an online shopping cart and when an order is finally placed. Compared to traditional brick and mortar retailers, who have to deal with the unique challenges of foot traffic, on-site inventory and in-person customer service needs, e-commerce retailers will have the data available to provide personalised customer content and actionable insights to improve the shopper experience. However, with the convergence of the physical and digital shopping environment, it’s about time that analytics had a larger role in store operations.

    Where to Start – What’s the Business Value?

    Just like anything else in retail, navigating analytics requirements needs to be driven by adding business value. All technology decisions should be funnelled through a lens of strategic capabilities

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  • 3 clever ways to enhance the in-store experience – let’s get Phygital in 2017

    Phygital – or creating an ecosystem between physical and digital worlds – is not just what millennials want, it’s what they expect. Retailers can now predict how customers will behave, offer them everything they want, know where they are and take them to a place where they can’t imagine life without their products.

    Disrupting traditional sales models, Phygital communications can help retailers get even closer to their customers. Not only can campaigns be personalised to what customers are doing right now – as well as taking into account their shopping history – but they also enable retailers to target shoppers according to the behaviour of their demographic group.

    Phygital is particularly useful if you want to take a shopper through to the final stages of their journey – closing a sale and making sure they like the experience so much, they come back again and buy more.

    Sound too good to be true?

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  • ShopperTrak commentary for w/c 2nd January

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 1 (2nd January – 8th January 2017): -10.3%
    Change for week 1 Year-on-Year: -0.7% 

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 1 (2nd January – 8th January 2017): 11.1%
    Change for week 1 Year-on-Year: 6.5%

    Commentary

    The ShopperTrak National Retail Index is reporting a decrease Week-on-Week of -10.3% and a decrease of -0.7% Year-on-Year.  The weekend showed a decrease of -4.5% Year-on-Year. The Year-to-Date trend reports -0.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, at 0.8%.

    The ShopperTrak Regional Index reports that only 4 regions realised a Year-on-Year decrease, with The North East suffered the highest decrease of -2.1%, followed by the West Midlands, -2.0%. The North W

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  • ShopperTrak commentary for w/c 26th December

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 52 (26th December – 1st January 2017): -20.4%
    Change for week 52 Year-on-Year: -1.6%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 52 (26th December – 1st January 2017):  -11.7%
    Change for week 52 Year-on-Year: -4.6%

    Commentary

    The ShopperTrak National Retail Index is reporting a decrease Week-on-Week of -20.4% (following the same trends as previous years for the week after Christmas), and a decrease of -1.6% Year-on-Year. The weekend showed a decrease of -21.1% Year-on-Year, which could be due to most places being closed on New Year’s Day, showing a -59.7% Year-on-Year decrease. The Year-to-Date trend reports -0.5% compared to the previous week. Furthermore, the figure recorded is worse than last year, at -1.1%.

    The ShopperTrak Regional

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  • ShopperTrak commentary for w/c 19th December

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 51 (19th December – 25th December 2016): 3.2%
    Change for week 51 Year-on-Year: 4.0%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 51 (19th December – 25th December 2016): -10.3%
    Change for week 51 Year-on-Year: 11.6%

    Commentary

    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 3.2% and an increase of 4.0% Year-on-Year. The weekend showed an increase of 21% Year-on-Year, despite Sunday falling on Christmas Day when no shops were open. The Year-to-Date trend reports -2.4% compared to the previous week. Furthermore, the figure recorded is worse than last year, at -1.2%.

    The ShopperTrak Regional Index reports that the South West and Wales Region saw the highest Year-on-Year increase of 27.8%. This is followed by the

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  • ShopperTrak commentary for w/c 12th December

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 50 (12th December – 18th December 2016): 6.9%
    Change for week 50 Year-on-Year: -7.6%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 50 (12th December – 18th December 2016): 10.8%
    Change for week 50 Year-on-Year: 2.3%

    Commentary

    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 6.9% and a decrease of -7.6% Year-on-Year. The weekend showed a decrease of -6.8% Year-on-Year. The Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, -1.3%.

    The ShopperTrak Regional Index reports that all of the regions suffered a decrease in Year-on-Year Retail Traffic with the East Midlands realising the highest decrease of -16.8%, followed by the South East region, -1

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