• 4 ways to understand your in-store shoppers better

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  • Golden glow or disappointing performance? How Rio 2016 affected retail footfall

    You can always count on the Olympic games to provide standout performances, shock results and memorable moments, but how did Rio 2016 impact activity away from the track?

    We crunch the latest retail traffic data for four competing nations to look at whether sporting prowess proved a golden opportunity for retailers and shopping centres, or an unwelcome distraction keeping consumers away from their local stores.

    France

    The French Olympic team equalled their performance from London 2012 this summer but with a steady, slow burning performance throughout the games, and this may have impacted consumers’ interest in the tournament.

    During the first week of Rio 2016 (w/c 1st August) retail traffic was down by -11.6% Week-on-Week as France embraced the prospect of a strong medal haul. However, weekly figures climbed by +2.0% the following week and +13.0% the week after, as the novelty of the games began to wear off.

    However, ….

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  • FootFall Commentary for w/c 26th September

    FootFall Retail Index – UK National Weekly:

    Change for week 39 (26th September – 2nd October 2016): 3.2%

    Change for week 39 Year-on-Year: -1.8%

     

    FootFall Retail Index – Retail Park Weekly:

    Change for week 39 (26th September – 2nd October 2016): -2.2%

    Change for week 39 Year-on-Year: 7.2%

     

    Commentary

    The FootFall National Retail Index is reporting an increase Week-on-Week of 3.2 % and a decrease of -1.8% Year-on-Year. The weekend showed a decrease of -0.1% Year-on-Year.  The Year-to-Date trend reports -2.2% compared to the previous week. Furthermore, the figure recorded is worse than last year, -1.0%.

    The FootFall Regional Index reports that Northern Ireland and South West & Wales regions both showed the highest increase in Year-on-Year retail traffic, 4%. ….

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  • ShopperTrak commentary for w/c 8th August 2016

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 32 (8th August – 14th August 2016): -3.1%
    Change for week 32 Year-on-Year: -1.9%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 32 (8th August – 14th August 2016): +3.0%
    Change for week 32 Year-on-Year: +1.2%

    Commentary

    The ShopperTrak National Retail Index is reporting a decrease Week-on-Week of -1.9% and a decrease of -1.9% Year-on-Year. The weekend showed a decrease of -5% Year-on-Year.  The Year-to-Date trend reports -2.3% compared to the previous week. Furthermore, the figure recorded is worse than last year, -1.1%.

    The ShopperTrak Regional Index reports that only Northern Ireland showed an increase in Year-on-Year retail traffic, +2.4%, all of the other regions showed a decrease. The East Midlands realised the highest Year-on-Year decrease ….

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  • Euros 2016: The retail story

    The Euros 2016 will be remembered as a great sporting tournament, and as a high point in what has been a difficult year for the host and finalist France. There were also surprises, with both Iceland and Wales delighting football fans in unexpectedly reaching the quarter and semi-finals respectively.

    In fact, Iceland set a new record in TV viewing figures, as 99.8% of the nation’s population watched the team’s historic win over England. It is clear that many fans across the 24 countries were glued to their screens, or even travelling to France to attend matches. So what impact did what was happening on the pitch have on stores and shopping centres?

    We’ve crunched the numbers to share some of the retail highlights of what was a remarkable sporting event.

    Retail success for the host nation

    Once again there was a big retail pay off for the hosts. Despite fears over flooding and security, France pulled off a big success ….

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  • How can the retail industry future-proof the store’s new role?

    Nearly 20 years after online retail first emerged, 90% of purchases still take place in-store. Has the physical retail faced down its rival ecommerce forever? Probably not, but the digital journey has definitely reshaped how consumers shop.

    Catering to shoppers’ busy lives, ecommerce has given consumers on the go capabilities and unlimited access to products across the globe. But the store is undoubtedly still a central part of everyday retail habits; the continued growth of click-and-collect is just one example of the way online shopping is reinforcing bricks-and-mortar’s role within retail.

    What is more, purchases have become just one aspect of the physical retail experience. The need to try products or seek advice drives consumers to the store, while many are increasingly attracted to shopping as part of their leisure entertainment activities.

    So how can retailers and shopping centres build great customer experiences around the new ….

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