As Christmas draws closer, European retailers are facing a critical time. Stores are pulling out all the stops to win every possible sale, as customers flock in with lengthy shopping lists. The prize is worth all that effort: It’s estimated by Statista.com that Christmas shopping is worth £273 billion to the European retail sector.
However, there are cultural differences across the continent that will directly affect traffic, as well as retailers’ chances to capitalise on shopper needs. To get a clear picture of how festive shopping patterns vary from country to country, ShopperTrak looked at when Christmas store traffic across Europe peaked in 2014, 2015 and 2016.
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