• Revealed: Europe’s busiest Christmas shopping days for 2017

    As Christmas draws closer, European retailers are facing a critical time. Stores are pulling out all the stops to win every possible sale, as customers flock in with lengthy shopping lists. The prize is worth all that effort: It’s estimated by Statista.com that Christmas shopping is worth £273 billion to the European retail sector.

    However, there are cultural differences across the continent that will directly affect traffic, as well as retailers’ chances to capitalise on shopper needs. To get a clear picture of how festive shopping patterns vary from country to country, ShopperTrak looked at when Christmas store traffic across Europe peaked in 2014, 2015 and 2016.

    Black Friday stirs France, Germany and the UK into action

    With Black Friday now established as a promotional event in many European countries, ….

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  • What can European retailers expect on Black Friday 2017?

    Love it or loathe it, Black Friday has become a firm fixture in the European shopping calendar. This year, it takes place on Friday 24th November, and many retailers will be discounting generously, in order to boost shopper traffic, secure sales, and fire up the Christmas shopping spirit.

    We predict that, across Europe, this day will see substantial traffic uplifts, over the average November Friday. Data trends show that Spain could gain as much as a +45% boost in traffic on 24th November, while Italy and Germany could see up to +40% and +30% increases, respectively. Similarly, the UK and France could see Black Friday traffic increases of up to +20% and +8%, respectively. The anticipated traffic hikes in the UK and France could be less significant than previous years, because promotional activity will be spread across a number of days, instead of just a single day.

    Extending the Black Friday feeling

    ShopperTrak ….

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  • When will festive footfall peak across Europe?

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  • ShopperTrak commentary for w/c 13th November

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 46 (13th November 2017 – 19th November 2017): 3.4%
    Change for week 46 Year-on-Year: -2.6%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 46 (13th November 2017 – 19th November 2017): -1.2%
    Change for week 46 Year-on-Year: -2.5%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 3.4% and a -2.6% Year-on-Year decrease. The weekend showed a decrease of -2.1% Year-on-Year. The Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.3%.

    Only two regions realised a Year-on-Year increase, The Yorkshire Humber, 1.2%, followed by the East Midlands, 0.9%. All other regions realised a year-on-year decrease with the Eastern region ….

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  • ShopperTrak commentary for w/c 6th November

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 45 (6th November 2017 – 12th November 2017): -3.7%
    Change for week 45 Year-on-Year: -3.3%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 45 (6th November 2017 – 12th November 2017): 6.5%
    Change for week 45 Year-on-Year: -0.4%

    Commentary
    The ShopperTrak National Retail Index is reporting a decrease Week-on-Week of -3.7% and a -3.3% Year-on-Year decrease. The weekend showed a decrease of -2.8% Year-on-Year. The Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.3%.

    The Yorkshire Humber, 0.6%, was the only region to realise a Year-on-Year increase. All other regions realised a year-on-year decrease with the South West & Wales region realising the highest ….

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  • ShopperTrak commentary for w/c 23rd October

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 43 (23rd October 2017 – 29th October 2017): 12.1%
    Change for week 43 Year-on-Year: -4.8%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 43 (23rd October 2017 – 29th October 2017): 4.2%
    Change for week 43 Year-on-Year: 8.5%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 12.1% and a -4.8% Year-on-Year decrease. The sudden increase in Week-on-Week figures is most likely due to Half Term week. The weekend showed a decrease of -2.8% Year-on-Year. The Year-to-Date trend reports -2.7% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.3%.

    All regions realised a Year-on-Year decrease with South West & Wales realising the highest decrease, -13.8%, ….

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