• Imagining New KPIs for Bricks-and-Mortar Success

    What is a typical shopper journey? Does it start and end at the store entrance, or is it influenced by online activity? Do customers ask sales associates for advice, or go it alone? How many shoppers redeem loyalty offers?

    Retailers may have some gut instinct answers to these questions, but not many are able to quantifiably track and analyse consumer behaviour in order to validate such hunches. All they really know is that today’s consumers are savvier than ever: they can shop any time, anywhere, and don’t hesitate to switch brands if their needs are not met.

    But while the complexity of modern consumer behaviour is undeniably advanced, so too are the tools to track, understand and respond to it. For retailers to stay ahead of the competition, there should be a growing focus on better understanding and acting upon customer behaviour data across all channels.

    Increasingly, technology is becoming available to capture ….

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  • ShopperTrak commentary for w/c 9th October

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 41 (9th October 2017 – 15th October 2017): 4.1%
    Change for week 41 Year-on-Year: -3.8%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 41 (9th October 2017 – 15th October 2017): -0.6%
    Change for week 41 Year-on-Year: -2.3%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 4.1% and a -3.8% Year-on-Year decrease. The weekend showed a decrease of -6.4% Year-on-Year. The Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.2%.

    All regions realised a Year-on-Year decrease with the Eastern region realising the highest decrease, -9.8%, followed by Northern Ireland, -7.8%. The South West & Wales region realised the lowest ….

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  • ShopperTrak will be championing innovation at MAPIC 2017

    This November 15th to 17th at MAPIC 2017, the big focus is on how innovative solutions and technologies are working to make retail destinations more attractive. This is something we at ShopperTrak are truly passionate about, so we’re delighted to be attending, and able to showcase the very latest in global retail intelligence.

    With our technology, we provide retailers with intelligence about customer behaviour that will help them shape the look, feel and flow of their stores. And we’ll give them the tools to maximise the profitability of every inch of the retail space they own.

    Over in Cannes, we’ll be at the same stand as last year – R7C24 – with ShopperTrak representatives on hand to discuss how we empower retailers and shopping centres worldwide to optimise shopping experiences and improve profitability through data-driven insights.

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  • ShopperTrak commentary for w/c 2nd October

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 40 (2nd October 2017 – 8th October 2017): -0.9%
    Change for week 40 Year-on-Year: -2.9%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 40 (2nd October 2017 – 8th October 2017): -3.2%
    Change for week 40 Year-on-Year: 2.2%

    Commentary
    The ShopperTrak National Retail Index is reporting a decrease Week-on-Week of -0.9% and a -2.9% Year-on-Year decrease. The weekend showed a decrease of -3.2% Year-on-Year. The Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.2%.

    All regions realised a Year-on-Year decrease with the East Midlands realising the highest decrease, -7.2%, followed by Northern Ireland, -6.4%. The West Midlands region realised the lowest decrease on the year, -0.7%, followed ….

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  • ShopperTrak commentary for w/c 25th September

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 39 (25th September 2017 – 1st October 2017): 3.0%
    Change for week 39 Year-on-Year: -2.6%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 39 (25th September 2017 – 1st October 2017): -0.7%
    Change for week 39 Year-on-Year: -1.9%

    Commentary
    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of 3.0% and a -2.6% Year-on-Year. The weekend showed a decrease of -1.7 % Year-on-Year. The Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.2%.

    All regions realised a Year-on-Year decrease with the Eastern region realising the highest decrease, -6.7%, followed by the East Midlands, -5.0%. The South West 7 wales region realised the lowest decrease ….

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  • Lifestyle retail: the changing role of the European shopping centre

    Shopping centres aren’t able to offer endless aisles and limitless choice, as the digital world so often does. Instead, their USP is the ability to deliver engaging lifestyle experiences. They have the power to reclaim physical shopping as fun and, in doing so, innovative shopping centres are driving sales and helping retailers build enthusiastic new fan bases.

    “To remain relevant, shopping centres must offer a unique experience and are repositioning themselves as community hubs, lifestyle centres or vast, glitzy entertainment complexes,” noted Euromonitor’s 2016 report, The Reinvention of the Mall.

    Centre owners recognise the possibilities of what Nielsen termed ‘shoppertainment’, which puts retail at the heart of the consumer’s leisure activities. Late-night shopping, discount extravaganzas, ….

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