• ShopperTrak commentary for w/c 17th April

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 16 (17th April 2017 – 23rd April 2017): -2.8%
    Change for week 16 Year-on-Year: -0.6%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 16 (17th April 2017 – 23rd April 2017): -1.7%
    Change for week 16 Year-on-Year: +5.0%

    Commentary

    The ShopperTrak National Retail Index is reporting a decrease Week-on-Week of -2.8% and a decrease of -0.6% Year-on-Year.  The weekend showed a decrease of -7.8% Year-on-Year and the Year-to-Date trend reports -2.5% compared to the previous week. Furthermore, the figure recorded is worse than last year, at -2.3%.

    The region to see the highest Year-on-Year increase was the Yorkshire Humber, with an increase of +9.8%, followed by Northern Ireland, of +8.6%. The South East region saw the lowest Year-on-Year increase of ….

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  • Does your store marketing strategy need a spring clean?

    Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organisations with an opportunity to drive profitability through marketing activity.

    And bricks-and-mortar retailers have an opportunity to better leverage technology in order to more effectively measure the impact of their marketing campaigns. Therefore, to make the most of the summer spend, now is the time for them to spring clean their approach to store marketing, to ensure their strategy tracks and drives ROI for physical locations.

    Here are some areas that senior marketers should address, which will enable them to benchmark the strength of their campaigns in the store environment:

    Understand the key objectives

    The first ….

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  • ShopperTrak commentary for w/c 10th April

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 15 (10th April 2017 – 16th April 2017): -5.2%
    Change for week 15 Year-on-Year: +1.8%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 15 (10th April 2017 – 16th April 2017):  -1.3%
    Change for week 15 Year-on-Year: +4.8%

    Commentary

    The ShopperTrak National Retail Index is reporting a decrease Week-on-Week of -5.2% and an increase of 1.8% Year-on-Year.  The weekend showed a decrease of -11.8% Year-on-Year, whilst the Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, at -2.1%.

    Four regions realised a Year-on-Year decrease with the West Midlands suffering the highest decrease of -10%, followed by the Eastern region, with a dip of -4.8%. The South East region saw the lowest decrease ….

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  • ShopperTrak commentary for w/c 3rd April

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 14 (3rd April 2017 – 9th April 2017): +0.8%
    Change for week 14 Year-on-Year: -6.4% 

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 14 (3rd April 2017 – 9th April 2017):  -0.5%
    Change for week 14 Year-on-Year: +2.1%

    Commentary

    The ShopperTrak National Retail Index is reporting an increase Week-on-Week of +0.8% and a decrease of -6.4% Year-on-Year.  The weekend showed a decrease of -5.0% Year-on-Year and the Year-to-Date trend reports -2.9% compared to the previous week. Furthermore, the figure recorded is worse than last year, at -2.0%.

    Northern Ireland was the only region to see a Year-on-Year increase, of +1.3%; all other regions suffered a Year-on-Year decrease. The region to realise the highest decrease was the Eastern ….

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  • How can Middle Eastern retailers improve customer conversion rates?

    Over the next two decades the potential prize for entering and mastering the Middle East market is immense. Across the Gulf Co-Operational Council (GCC) region – which comprises Saudi Arabia, UAE, Kuwait, Bahrain, Qatar and Oman – affluence is growing at a rate of knots, and the young, aspirational demographic is hungry for Western fashion brands, beauty products, and luxury goods.

    So how do international retailers looking for growth markets capitalise on the Middle East opportunity?

    Recently, ShopperTrak spoke to Nicolas Rubeiz, Senior Consultant at Middle East business consultancy, The Unit. His advice was to start small, so retailers can fine-tune their proposition before growing their footprint. “Open for a year and wait while you learn from your experiences,” he said. “Refine your services and adapt to your market. Once you are 90% close ….

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  • ShopperTrak commentary for w/c 27th March

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 13 (27th March 2017 – 2nd April 2017): -2.4%
    Change for week 13 Year-on-Year: -6.2%

     ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 13 (27th March 2017 – 2nd April 2017): +3.0%
    Change for week 13 Year-on-Year: +4.7%

    Commentary

    The ShopperTrak National Retail Index is reporting a decrease Week-on-Week of -2.4% and a decrease of -6.2% Year-on-Year.  The weekend showed an increase of +5.0% Year-on-Year, whilst the Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, at -2.3%.

    The only region to realise a Year-on-Year increase was London, with a slight lift of +0.3%. The Eastern region suffered the highest decrease, of-17.3%, followed by South ….

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