• “Together, we can deliver a depth and richness of customer insight not yet seen”

    ShopperTrak in the news: Why the future looks bright under a single brand

    ShopperTrak made the news for all the right reasons in October, following its integration with FootFall. Gary Whittemore, ShopperTrak’s new General Manager for EMEA and APAC, recently caught up with Across Magazine to discuss what the news means for customers, the analytics industry and its wider impact on retail in general.

    Read the article in full and discover why, as one brand, ShopperTrak will be able to provide retailers and property management organisations with unprecedented levels of insight.

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  • Father’s Day: a retail growth opportunity

    Globally, consumers spend up to three times as much on gifts for Mother’s Day compared to Father’s Day. While by any measurement the annual holiday celebrating dads is overshadowed by the retail monoliths of Christmas, Mother’s Day and Valentines – in this tough retail environment, retailers and shopping centres must embrace every opportunity.

    Father’s Day happens at different times of the year across the globe, but interesting observations can still be drawn on what happens during the run up in each market. Research from Mintel reveals that the popularity of Father’s Day ….

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  • Euros 2016: How to avoid getting benched

    As with any major sporting occasion, the UEFA Euros 2016 will have winners and losers – in football, but also in retail. Prior to next month’s kick-off, we’ve looked back to the 2012 competition to forecast what impact the tournament will have on European retail footfall this summer.

    Once again, retailers and shopping centres are banking on a pre-tournament frenzy, as fans stock up on merchandise, food, and drink. Analysts are forecasting £3bn will be spent in the UK’s pubs, supermarkets, and sports shops, as the British Isles will be represented by four teams for the first time since 1958.

    Additionally, key sponsor Puma is expecting a profit increase of up to 9% globally ahead of kick-off. However, looking across the continent, will this surge in activity last when the tournament gets underway?

    Let’s take a trip back down memory lane and consider what happened last time. What can retailers and shopping centres learn?

    One thing ….

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  • ShopperTrak and FootFall Announce Retail Industry’s First Global Traffic Index

    CHICAGO, IL – May 11, 2016 – ShopperTrak and FootFall, the two leading providers of consumer behavior insights and location-based analytics, today announced a breakthrough global traffic index. Both businesses are part of Tyco Retail Solutions.

    An industry first, the global traffic index will combine the power of two established solution providers to offer retailers and shopping centers the ability to benchmark performance and understand trends in various major markets around the world. Additionally, the index offers access ….

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  • Saint’s days – Retail friend or foe

    Around the globe there are a huge number of religious, national and cultural events. Looking at these periods, retailers and shopping centres might expect to see an influx of consumers visiting stores. But do cultural celebrations really affect shopping patterns?

    The answer, at its simplest, is not necessarily. Ask anyone and they would probably be able to predict that St Patrick’s Day has a positive impact on retail, not just in Ireland but also globally. In Ireland, where it is a public holiday, retail activity in 2015 increased +7.5% Year-on-Year. You might also assume that the celebrations would have a similar impact on UK retailers. But perhaps because, unlike in Ireland, it is not a public holiday, it has surprisingly little effect on footfall. Similarly, none of the UK’s other national days, such as St David’s or St Georges, have ….

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  • 6 types of shopper your business needs to know

    Long gone is the linear path to purchase; today, consumers are embarking on increasingly complex journeys, guided by a huge number of constantly changing influences.

    But while there’s no such thing as an average customer, there are new segments emerging that display distinct behavioural patterns. Analyst Mintel has identified 6 emerging shopper ‘tribes’ that are dominating retail decision making in 2016:

    Cash-Rich Seniors

    An ageing population is no bad thing for the retail sector, as those aged 65+ are reaping the benefit of a lifetime’s hard work and are ready to spend their hard-earned retirement income. Good financial planning among this group mean they often have cash to spare at the end of the month, and are looking to enjoy the finer things in life.

    Tavel and eating/dining out are valued highly here, so there’s an excellent opportunity here for shopping centres and destination retail venues.

    Data-Driven ….

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