• The advantage of customer insight: discover more with ShopperTrak at EuroShop 2017

    Following the acquisition of ShopperTrak by Tyco Retail Solutions, an unprecedented understanding of in-store shoppers is now available through the combined forces of ShopperTrak and TRS.

    To find out what’s in store, visit our stand at EuroShop 2017, which takes place in Dusseldorf, Germany on 5-9 March.

    Come find us in the Retail Technology section, where we’ll be showcasing our leading-edge people counting solution and analytics platform. Here, you can meet with our experts in person, and engage with a wealth of insightful first-hand demonstrations:

    Traffic Insight Solutions demos:

    • Our Global Index demo uses ShopperTrak’s global traffic data to generate a powerful new index that benchmarks individual store performance against the competition – both across countries and territories and down to ….
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  • Building the Store of the Future: 3 key insights from NRF’s BIG Show 2017

    In the fast-paced world of retail, innovation around the customer is critical to success – and nowhere are the latest innovations showcased better than at NRF’s BIG Show in New York.

    The BIG Show sets the agenda for the retail year ahead, as tech companies and retailers come together to discuss the top trends, talking points and technologies for the next twelve months. Here are ShopperTrak’s key insights from this year’s show:

    Data must drive customer understanding

    While the importance of big data is nothing new, many of the keynote sessions underlined the necessity of having a granular understanding of who the customer is, and what they want from their retail experiences – particularly when it comes to the store.

    Deloitte’s U.S. Retail and Distribution Leader, Rod Sides, revealed that less than half (47%) of consumers feel that their needs are being met when shopping in the bricks-and-mortar environment. Therefore, ….

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  • Welcome to Black November: new holiday shopping patterns

    Europe has done more than embrace the North American phenomenon of Black Friday; it has evolved Black Friday’s role in the retail calendar, to change the way consumers shop in the build-up to Christmas.

    In this blog post, we look at the rapid rise of Black Friday in Europe, and its subsequent metamorphosis, giving rise to ‘Black November’.

    How has Black Friday grown in Europe?

    Even just three or four years ago, Black Friday barely registered on the radars of European retailers and shopping centres. Fast forward to 2016, and the event has a growing presence on the retail marketing calendar.

    Analysts are predicting that this year will mark Europe’s biggest Black Friday yet, with spending figures surpassing £1 billion in the UK, €281 million in Germany, €45 million in Italy and €38 million in Spain. In fact, Adobe ….

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  • Interview with Head of Insight, France, at Hammerson

    Hammerson is an owner, manager and developer of retail destinations in Europe. Its estate includes investments in 22 prime shopping centres in the UK, France and Ireland, 18 convenient retail parks in the UK and 15 premium outlets across Europe.

    Hammerson’s UK shopping centres include Brent Cross in London, the Bullring in Birmingham and the brand new Victoria Gate development in Leeds. In France, Hammerson’s assets include Les Terrasses du Port in Marseille and Italie Deux in Paris.

    We caught up with Charles de La Portbarré, Head of Insight, France, at Hammerson prior to his appearance at the MAPIC session on traffic insights, to find out how the company is using traffic data to improve the performance of its shopping centres.

    Q. As a global business, what are the main priorities for your centres?

    A. ….

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  • Get unrivalled customer insights with ShopperTrak at MAPIC 2016

    In today’s competitive retail environment, simply capturing data isn’t enough to stay ahead. It’s only through detailed analysis that property management organisations can make informed decisions that deliver tangible results to their bottom line.

    As the world’s leading provider of consumer behaviour insights and location-based analytics, ShopperTrak will be on hand at MAPIC 2016 to help senior retail property personnel discover the untapped potential that retail intelligence solutions can provide.

    Following ShopperTrak’s integration with FootFall, it now operates a network spanning over 100 countries and territories and counting over 40 billion shopper visits annually, it has unrivalled expertise in the shopping centre analytics market. Come and talk ….

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  • Tyco Retail Solutions Announces Combined Global Traffic Insights Businesses

    Unmatched analytics delivered exclusively under the ShopperTrak brand lay the foundation for smart store of the future

    NEUHAUSEN, Switzerland and CHICAGO – (Oct. 5, 2016) – Tyco Retail Solutions (www.tycoretailsolutions.com), part of Johnson Controls, today announced the integration of its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimize operations and improve profitability.

    ShopperTrak and FootFall are leading providers of consumer behavior insights and location-based analytics, serving retailers and property management organizations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40 billion shopper visits annually, ….

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