• Retail2020: The Changing Face of Retail

    It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels.

    This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But the specifics of what it all means for retailers, and how their future businesses will look, is gradually becoming clearer.

    There is a drive within the sector to increase productivity, enhance store experiences, and to attract and retain the best staff for a new digitally-influenced shopping world. It’s an exciting process and one which presents huge opportunities for the sector.

    Journey to better jobs

    ShopperTrak joined the who’s who of the retail industry ….

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  • RBTE 2017: Discover the future of retailing with ShopperTrak

    RBTE 2017 in London on 8 – 9 May will bring together decision makers from across the retail industry for two days of exploring the latest technology and business solutions expected to shape their sector in the years ahead.

    Visitors to the annual showpiece event will hear from a packed line-up of speakers as part of a comprehensive conference programme which includes some of the leading lights in the European retail technology world.

    ShopperTrak, part of Tyco Retail Solutions, will be among the exhibitors residing on the expo floor at London’s Olympia, showcasing its latest solutions designed to help retailers better understand shopper behaviour.

    What to expect from ShopperTrak

    Last year, ShopperTrak announced its integration with FootFall to form a single business unit, providing actionable insights to enable retailers to optimise their operations and improve profitability.

    As part of the Tyco Retail ….

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  • The advantage of customer insight: discover more with ShopperTrak at EuroShop 2017

    Following the acquisition of ShopperTrak by Tyco Retail Solutions, an unprecedented understanding of in-store shoppers is now available through the combined forces of ShopperTrak and TRS.

    To find out what’s in store, visit our stand at EuroShop 2017, which takes place in Dusseldorf, Germany on 5-9 March.

    Come find us in the Retail Technology section, where we’ll be showcasing our leading-edge people counting solution and analytics platform. Here, you can meet with our experts in person, and engage with a wealth of insightful first-hand demonstrations:

    Traffic Insight Solutions demos:

    • Our Global Index demo uses ShopperTrak’s global traffic data to generate a powerful new index that benchmarks individual store performance against the competition – both across countries and territories and down to ….
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  • Building the Store of the Future: 3 key insights from NRF’s BIG Show 2017

    In the fast-paced world of retail, innovation around the customer is critical to success – and nowhere are the latest innovations showcased better than at NRF’s BIG Show in New York.

    The BIG Show sets the agenda for the retail year ahead, as tech companies and retailers come together to discuss the top trends, talking points and technologies for the next twelve months. Here are ShopperTrak’s key insights from this year’s show:

    Data must drive customer understanding

    While the importance of big data is nothing new, many of the keynote sessions underlined the necessity of having a granular understanding of who the customer is, and what they want from their retail experiences – particularly when it comes to the store.

    Deloitte’s U.S. Retail and Distribution Leader, Rod Sides, revealed that less than half (47%) of consumers feel that their needs are being met when shopping in the bricks-and-mortar environment. Therefore, ….

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  • Welcome to Black November: new holiday shopping patterns

    Europe has done more than embrace the North American phenomenon of Black Friday; it has evolved Black Friday’s role in the retail calendar, to change the way consumers shop in the build-up to Christmas.

    In this blog post, we look at the rapid rise of Black Friday in Europe, and its subsequent metamorphosis, giving rise to ‘Black November’.

    How has Black Friday grown in Europe?

    Even just three or four years ago, Black Friday barely registered on the radars of European retailers and shopping centres. Fast forward to 2016, and the event has a growing presence on the retail marketing calendar.

    Analysts are predicting that this year will mark Europe’s biggest Black Friday yet, with spending figures surpassing £1 billion in the UK, €281 million in Germany, €45 million in Italy and €38 million in Spain. In fact, Adobe ….

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  • Interview with Head of Insight, France, at Hammerson

    Hammerson is an owner, manager and developer of retail destinations in Europe. Its estate includes investments in 22 prime shopping centres in the UK, France and Ireland, 18 convenient retail parks in the UK and 15 premium outlets across Europe.

    Hammerson’s UK shopping centres include Brent Cross in London, the Bullring in Birmingham and the brand new Victoria Gate development in Leeds. In France, Hammerson’s assets include Les Terrasses du Port in Marseille and Italie Deux in Paris.

    We caught up with Charles de La Portbarré, Head of Insight, France, at Hammerson prior to his appearance at the MAPIC session on traffic insights, to find out how the company is using traffic data to improve the performance of its shopping centres.

    Q. As a global business, what are the main priorities for your centres?

    A. ….

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